How to add analytics to WordPress

Do you need to analyze the data on your WordPress website? If you want to know more about how your users interact with the website’s content, pages, services, and products in WordPress and make the best decisions, you need to pick the best analytics tool for WordPress and integrate it into your WordPress website. 

This article will discuss the benefits of analytics tools from step one and explain why you need them in your WordPress website. Then we will introduce you to the various analytics tools out there and share beneficial information about them to help you choose the best analytics tools for WordPress based on your needs.

Adding Analytics tools to WordPress is an essential task for analyzing website performance to get best results in your business. Analytics tools for WordPress examine how your audiences and customers relate to your website from different dimensions and show this information in great detail. Adding analytics to WordPress is one of the first steps when a website is ready to launch.

There are many tools available today for analyzing a website in WordPress. In this article, We evaluate the most important features that an analytics tool for WordPress should have, and then we will explore the different analytics tools on the market, plus the features and benefits of each of them. Finally, we will introduce you to the best analytics tools for WordPress by presenting various aspects of it and showing you how to use it in WordPress.

Why should we have analytics in WordPress?

The importance of marketing analytics becomes clear when we want to extract key website information and make decisions based on the information we receive from them and plan for the future. Also, it’s helpful when we want to evaluate the results of the things we did in the past. 
To make significant and fundamental improvements in digital marketing strategy, using analytics is the best solution for evaluation because the facilities it provides to the user cover a vast range of marketing aspects. In the following, we will discuss the key reasons and benefits of using analytics tools for WordPress.

Site engagement and performance 


Grasp which posts and pages have the most visitors

Checking which pages and posts on a WordPress website are the most visited is one of the most common reasons people use an analytics tool. With this data, you can figure out which contents on your website are popular and which need to be improved. It helps you to focus more on your top-performing pages and optimize them to achieve more conversions. 

how to add analytics to wordpress

Understand your website performance fluctuations

Understanding the changes in your website’s performance is also one of the most important factors in determining a digital strategy that can be achieved using analytics tools. User performance on the site involves key details such as the amount of time spent on a page, the number of clicks on each page, actions taken by the user on different pages is valuable information that provides you with a snapshot of the performance of that page.

At some point in time, the number of users visiting the site may be very high, and you may want to continue this trend. Therefore, knowing more about these visitors and their referring source is the most useful data you can have. Analytics provides all of this data for you. There may also be a significant reduction in the number of visitors to specific pages or websites at other times; of course, you need to be aware of the reason behind this to address the site’s weaknesses and do something about it.

Get ideas for better content generation

Content creation is essential for every single website, But not all topics will perform well on your website. The analytics tool will help you identify which topics generated more traffic and conversions and, according to that, you can identify the best ideas for better content creation. Similarly, tools like Google Search Console are very beneficial for finding which terms are being searched most often to give you ideas for the next articles and pages.

Discover your audiences and make strategic decisions

Learning about your audience is one of the best ways to  develop a suitable strategy for the website, since it will help you serve them better. If you do this part well, you will reduce advertising costs and serve users the exact thing they need on your site in the shortest time and optimize conversion rates.

Know what your visitors do in your website using a customer journey view tool

Features like the number of page views, visitors’ location and other basic reports are available in almost all analytics tools in WordPress. But most of them don’t offer customer journey view tools. This tool will help you see your customers’ journey at a glance and get several valuable insights about issues on your website. How easy is it for shoppers to interact with your company? Which channels, sources, products, landing pages, etc. are performing well on your website and which are not? You can get all this information with the Growmatik customer journey mapping tool.

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Find out how visitors end up on your website

This information is easily accessible via something known as referral reports. Referral reports provide a wealth of information about how your online strategies are driving traffic to your site. It shows you the number of visitors coming from social media, search engines, the advertisements you placed on other sites, and more.


Determine peak visiting hours

With some of the analytics tools on the market you will be able to easily identify the peak viewing hours of different pages of the website, such as products, service and blog posts. Now, with this information in hand, you can publish your posts during peak hours or put your special products and offers on the site to be more visible to your audience. This encourages the users to buy, view, ask and generally take any action.

Learn why visitors lose interest

By using analytics data and comprehensive tracking of site users, you can get a better understanding of why visitors lose interest. This data will make you well aware of the website’s weaknesses and will help you adopt a new strategy to satisfy your users and customers.

There can be many reasons for user dissatisfaction with your pages or posts. The followings are some of the most important reasons for the decrease in user interest in the website:

  • The term the user searched is not related to your page.
  • Providing insufficient information about the product or service to the customer
  • Existence of technical problems on the website
  • Improper internal linking
  • Lack of quick access to the customer’s desired products

Know where your visitors are from

Another important advantage of an analytics tool is gaining access to the user’s location. Of course, this information  will give you much more value when combined with other data. By knowing the geographical information of your users, you will understand what language they speak and what their interests are. Also, you’ll be able to discover what services these people are interested in. If the WordPress analytics tool you choose has the marketing automation tool alongside analytics functionality, you can segment your audiences and change content based on location on WordPress and show them exactly what they are actually interested in.

Business performance

For sure, the ongoing growth of any business is what every manager wants. Analytics tools are the best choice for improving business performance and measuring top KPIs. Using analytics, it is possible to compare current site traffic with results obtained in the past. By using an analytics tool, you will have many ways to do this to grow your business significantly. 

Sales analytics

Every sales activity is trackable. Just you need to find out which KPIs best show the performance of your Woocommerce store. Sales analysis helps you to measure the profitability of your marketing campaigns and improve them for the future. Some KPIs you can track in sales analytics are Google search performance, conversion rate, average acquisition cost, shopping cart abandonment rate, average order value, customer lifetime value and more.

Product analytics

Product analysis is the evaluation of the product’s price, features, availability, appearance and any other aspect of the product that might affect its sale. You may have focused on a product on your website that is not something that customers are into and won’t sell. In this case, you can apply some changes to the product features or description or address any issue you identified for the product. You may also need to replace the product with something else to attract more customers.

Customer analytics

Customer analytics includes techniques such as information management, segmentation, data visualization, etc. The business owner uses these to understand the customer better to provide more personalized suggestions for the customers. Customer analytics, if done properly, has many benefits for the business, like increasing customer participation and loyalty by providing tailored and special offers, a significant reduction in the high cost of advertising campaigns.

What features should a good analytics tool have?

There are dozens of different analytic tools for WordPress with various features, making it difficult to pick the suitable tool. Here are the most important features an analytics tool should have:

1. Easy installation: Easy installation is a requirement of any tool to gain more users. In some tools and software, the installation needs some coding knowledge and takes some time, making them bad choices for novices. 

2. User friendly interface: An effective user interface should be intuitive and simple, allowing users at any stage of expertise to perform analytics operations without needing to write code.

3. Flexible: The data and information that any analytics tools for WordPress provides to the user should have the necessary flexibility in various reports for the site administrator. Everyone should be able to use it according to their needs.

4. Offering all the data you need: The more information available about the site and its users, the better you can understand your users’ interests and needs. This helps you meet the expectations of customers and users of the site and create content and products that exceed their expectations.

5. Supporting ecommerce reports: E-commerce reports in a WordPress analytics tool provide general information about what is happening in the store, including sales in a certain period of time, number of orders, profit, best-selling products, the success of each campaign, etc. With these analytics, you can easily choose a specific strategy for your e-commerce store to achieve more sales and conversions.

6. Preparing regular updates: All software on the market is manufactured and therefore may have bugs or need to be modified from time to time. These modifications might include changing the appearance, fixing bugs, or adding new features. So before choosing your analytics tool, make sure that it has been updated recently and that they provide regular updates.

7. Including customer journey analytics: Of course you can use separate customer journey analytics tools in WordPress, but it’s always better to use all-in-one marketing tools since everything is synced together.

8. Useful and actionable reports: Lots of analytics tools usually offer very basic data. But there are other tools that have some complicated and comparative metrics to help digital marketers make better decisions by providing relevant metrics instead of general information. 

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What are the best analytics tools For WordPress?

Growmatik

Growmatik is an all-in-one marketing automation tool that offers an analytics tool for WordPressalong with plenty of other marketing automation features.

Customer Journey Analytics

Growmatik’s WordPress customer journey analytics tool helps website owners discover the most effective funnels on their site. Using this tool, you can see what your customers are doing on your website and see top-performing locations, referral sources, landing pages, subscription channels and products on your website at a glance. Also, you can look through specific locations, sources, landing pages, subscription channels or specific products to see what your traffic is doing within those funnels.

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Assess each automation’s reports

Growmatik is not just about analytics but offers many automation features. With Growmatik, you can measure your marketing automation performance with custom analytics reports and make informed decisions about what to do next.

Reports page

In the reports page of Growmatik, you can see comparative reports and statistics about number of sessions, users, page views and bounce rate in any time period you need. For Woocommerce websites, it offers the statistics and charts for number of orders, revenue, conversion rate, average order value, order frequency and repeated customer purchases. Also it gives you detailed information about customer behaviour and compares it to the same previous period of time. 

how to add analytics to wordpress - Growmatik - analytics

Google Analytics

Google Analytics is the most popular analytics solution on the market. It’s totally free to sign up and a single account will let you track multiple sites.

The kind of information you can track on Google Analytics includes number of visitors, referral source and time spent on your site. This tool also allows you to track links and user engagement and perform A/B testing.

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Plugins For Google Analytics In WordPress

There are several ways to integrate Google Analytics into WordPress. For example, you can use Google Tag Manager or manually integrate Google Analytics with your WordPress by adding codes inside the head tag of your pages. But these processes can be a little difficult and time-consuming for new users. Therefore, you can use the following plugins to integrate Google Analytics into WordPress to benefit from more features and save your time. With the help of some of these plugins, you can also view Google Analytics information in the WordPress admin panel.

ExactMetrics

This Google Analytics WordPress plugin provides an analytics dashboard in WordPress that lets you track your site.

This plugin offers you many features including the following:

  • Key statistics of Google Analytics are displayed in the WordPress dashboard, posts and pages.
  • Provides accurate information about user navigation and presence on the site at different time intervals.
  • Provides in-depth reports and various analyses everywhere, including posts and pages.
  • It is possible to access different people who have different roles according to their position.
  • Display statistics of site visits in real-time or at different time intervals, plus countless other advanced features of this plugin for digital marketers and managers.

The pricing for this plugin starts from $199/year.

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MonsterInsights

MonsterInsights plugin lets you easily install Analytics on your WordPress website and see what’s going on on your site. This plugin is the most popular Google Analytics plugin active in more than 3 million WordPress websites. The best part of this plugin is that you can view all the Google Analytics data in the WordPress dashboard. MonsterInsights quickly provides all the data you need to analyze a site easily, and this data can help you make quick decisions and make changes.

Some of the benefits of using the MonsterInsights plugin are:

  • Quick and easy installation of Google Analytics on the website
  • Real Time statistics
  • Track popular posts and pages 
  • Track files downloaded by users and find the one with the most downloads
  • E-Commerce tracking
  • Track banner ads and find the most clicked banners
  • Track links and referrals and find clickable links accessed by users

MonsterInsights pricing starts from $199/year

how to add analytics to wordpress

Analytify

The Analytify plugin, which is available in both free and pro versions, makes all Google Analytics site information visible in the WordPress dashboard. Using this plugin, all site information collected by Google Analytics can be viewed in the site management section quickly. The downside to this plugin is that it requires an add-on to connect to WooCommerce. Also, Analytify has seven other add-ons besides WooCommerce:

  • Email notification
  • Forms tracking
  • Author tracking
  • Campaigns
  • Goals dashboard
  • Dashboard widget
  • Easy digital downloads

Analytify pricing starts at $99/year but it doesn’t include WooCommerce integration. The WooCommerce addon is available in a conversion plan starting from $199/year. 

analytify

Heap

Heap is one of the most powerful tools for analyzing a WordPress website. The data that Heap provides to the site owner is the result of the various customer actions on your website. This smart tool allows you to analyze your website traffic accurately. Heap also offers advanced features like quick reporting, conversion rate optimization and customer tracking based on site users’ behavioral patterns for multiple websites and ecommerce.

Heap automatically stores any interaction on the website, mobile app and cloud, including clicks, submissions, transactions, emails and more. 

Price: Free for 10k session per month

heap

WP Statistics

WP Statistics is another practical yet simple tool for website analysis. This advanced analysis plugin, installed on WordPress, allows you to view the site’s status in a very simple way with diagrams in the WordPress admin section.

Using this tool, it allows you to filter information and categorize it based on criteria such as: user IP, search term, user geographical location, browser and many other factors. While WP Statistics provides the necessary features for a WordPress website that needs user analysis, the only downside of it is that it stores all the information on your website.

Price: The plugin itself is free but the addons can be purchased for $69.

Crazy Egg

Crazy Egg offers a unique perspective among analytics options since it adds a unique tracking code to your site. This lets you witness what visitors are hovering over or clicking on in the form of a real time heat map.

The plugin includes A/B testing for variables such as color, content placement and copy to help you boost conversions and improve user experience. If you want an alternative to Google Analytics with more focus on conversion optimization, Crazy Egg is a good option for you.

Price: Premium plan starts from $9 per month

Matomo

Once known as Piwik, Matomo offers an open-source analytics option complete with detailed reports on common metrics including visitor activity, keywords and visitor activity. The plugin will also install a custom Matomo tracking code that lets you see the analytics data withon your WordPress data.

Matomo’s advanced features include the option to manage multiple sites or track visitor behavior in real time. It also offers an app to let you access reports from your mobile device, though you will need a current account to access the data.

Price: Starts from $9 per month

Jetpack by WordPress.com

Jetpack has capabilities to cover design, security and marketing as well as analytics. It offers a simple interface displaying data to tell you how your site is doing, but leaves a bit to be desired when it comes to data on individual posts or pages.

It offers great troubleshooting guides, as is typically the case with WordPress products. Plus, it will indicate if the analytics tools are working with a handy emoji at the bottom of your page.

WP Power Stats

With its wide-screen interface, WP Power Stat is an excellent way to get a birds-eye view of your site’s data. The plugin is fast, reliable and secure, plus all its data is stored on your WordPress site to keep any third party from meddling with your data. This is an excellent, lightweight free option.

What’s next?

Adding analytics to WordPress is essential while starting a new website. But in order to get the most out of the statistics, charts and numbers, you need to distill this data and use them to improve your website performance. In this article, we talked about the benefits of using analytics tools for WordPress, top tools to add analytics to a WordPress website and how to choose the best one based on your needs. Keep in mind that the best way to improve any business is to have some KPIs and focus on getting better results on them and using analytics tools like Google Analytics or Growmatik to help you collect the data you need to achieve your KPIs.

Examine the performance of your marketing automation at every level

Growth hacker’s guide on how to track website traffic

The number of effective visitors to your website is equal to the chances you have to increase your number of leads and best customers and, as a result, drive sales. Having an understanding of website traffic sources helps you seize such opportunities and strengthen your marketing strategy. In this article, we will discuss some juicy details on how to track website traffic with the pinch of growth hacking. The final purpose of growth hacking is to guide you alongside a low cost approach to testing, tracking and scaling your marketing efforts to bring your website to the next level. Let’s dig in to find out more about the following topics:

Why is it essential to track website traffic sources?

Right after you begin to track the traffic sources of your website, you’ll be able to fix and upgrade shortcomings, recognize new growth channels, discover probable trends and unveil new marketing scopes or types of marketing campaigns. Without this key bit of data you might fail to win the big game of search engine marketing.

One important note here is that tracking traffic by itself does not automatically benefit your business. You should always keep in mind that, when we talk about audience tracking, we refer to tracking those who are meaningful for our business. Within a growth hacking mindset the goal is to track traffic from the segment that matters to our business and takes the actions we expect. The key to gaining the following benefits is possible just by tracking this type of visitors.

Better perceive your website visitors

One of the things that you access by tracking website traffic is your visitor’s geographic location and every touchpoint they use to surf your webpages. This way you achieve a better understanding of your meaningful audience, which allows you to personalize your website based on their location or other attributes and provide relevant content to increase user engagement.

Measure your marketing campaigns

Measurement is one of the core steps in growth hacking methodology. If you have run a marketing campaign for your website, it is essential to track its traffic sources. This will help you to analyze your campaign’s effectiveness, learn from your results and productively improve them. In fact, what you find out from the measuring of traffic sources helps you spot the cracks you may have missed, ultimately giving you a boost to your strategies.

Compare traffic sources periodically over time

To obtain better insight into your site pageviews, we advise you to take a look at your traffic sources month-on-month and compare the outcomes. For example, when you’ve learned about how to track website traffic, you can observe the total traffic that comes from a UTM source and compare the metrics in July versus June to evaluate your performance in a more controlled manner.

Track and improve your SEO

Tracking the traffic that comes to your web pages has two main positive effects on your SEO process. First, you have the chance to determine the number of visitors that are coming directly to your website and find out what percentage of your pageviews are the results of an organic search. Second, you can make changes to your current keywords that aren’t performing well from the results gained from website traffic sources, which serves to have a huge impact on how you set your content marketing strategy.

Why should you look into your competitor’s website traffic?

Knowing the competitors’ strategies can become a game-changing property that helps you get ahead of them. Analyzing your competitor’s website traffic is one of the best ways to learn about what kind of content generates the most traffic for your competitors. Moreover, you can search for their top-ranking keywords and target those to create new content. I suggest considering this information to make more substantiated content marketing strategy and SEO decisions.

What are the different types of website traffic sources?

Before getting to know how to track website traffic, let’s have an overview of different types of website traffic sources. With this information, you will be able to pinpoint the spots with the most traffic flow on your website and make informed marketing decisions to address any issues or shortcomings.

Marketing campaigns

One of the most important types of traffic you get is traffic generated by a marketing campaign, either free or paid. Ads, affiliate marketing, email marketing, seasonal push and popups are all marketing campaigns that should definitely contain a UTM source to be trackable at any stage. 

For example, sending engaging emails to your audiences to notify them about your new blog post or your new products is an email marketing campaign that allows you to measure the traffic produced using UTM parameters added to your CTA buttons. Going after how to track website traffic lets you measure the success of your email marketing strategy easily with tools like Growmatik. I will talk about Growmatik and marketing automation more in later sections.

Organic

The type of traffic that is directed to your website via search engines is known as organic and is not something you can get as a paid service. Actually, it is the result of SEO and content marketing efforts on your website. The content you publish today will bring the organic traffic you need tomorrow; that’s how content marketing is a key factor of a successful marketing strategy.

Direct

Direct traffic refers to when someone types a URL directly in the address bar of a browser like Google Chrome to access a website without any other links, channels or referrer. For example, if you type growmatik.ai into your browser search bar and hit the Enter key, it generates direct traffic for us.

Referrals

The traffic sources you’d acquired from external links and through other websites are referrals or backlinks. The value of referrals are much higher than the direct traffic type and will improve your credibility. As long as referrals come from a highly-ranked and authentic website, search engines consider the received traffic as an affirmative point that is ultimately fruitful for your SEO.

Social

Social traffic is about all the visits you receive through social media links or the content you and others have shared via networks like LinkedIn, Twitter, Instagram, Facebook, etc. Although it does play an important role in driving traffic into your website, search engines algorithms like Google won’t consider the impact of such kinds of links as an off-page SEO effort. This means that it doesn’t affect your organic traffic.

Paid link inclusion in related websites, paid search via Google AdWords and paid marketing campaigns in social media platforms like YouTube, Facebook and LinkedIn are all part of an advertising campaign that you can use as another source of traffic. Achieving traffic using a paid method can get expensive but it can save you a lot of time on content marketing. In growth hacking it is recommended to personalize your landing page for ads and measure the performance of campaigns to improve your digital marketing strategy behind the paid traffic.

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What are the main traffic metrics you can track?

Traffic metrics are measurable parameters that indicate the performance status of your website or its popularity in different dimensions. Each metric can reveal a unique clue to help you modify your site to a higher performing version. In this part of the article I will introduce 4 main metrics that can be divided into some key factors. Let’s look at the metrics from the ground up.

Audience metrics

There are different analytical metrics for your target audience that give you a better prescription and let you deliver more personalized content. Here are the parameters you can follow with your audience.

Demographics

Demographic parameters show you detailed information about audience age and gender, which will ultimately help you paint an accurate picture of who your users are and how you can better target them with your marketing materials.

New and returning visitors

Comparing the percentages of new vs returning visitors is a good criteria for stickiness. Checking this metric monthly gives you an idea of how your current content is engaging visitors and perhaps you can notice something about the user experience workflow.

Geolocation

This metric identifies the geographic location of your visitors and also shows the spatial distribution of your audience. You can use this data to change content based on location. This will increase the visitors’ reliance on you as they know you’re located near them. On the other hand, it reduces the probability of a visitor leaving your website.

Device source

Device source is a metric you can use to find out the percentages of device type (desktop, phone, or tablet) that visitors use to surf your website. This metric helps to make your content more engaging.

Acquisition metrics

This kind of data tells you how visitors came to your website, allowing you to hone in on the most effective marketing channels.

Channels

The channels are actually the main traffic sources that we talked about earlier. This criterion determines how many visitors you get through search engines, referral links or directly to your website. You can also specify the number of people who visited your website through social media, email marketing or paid campaigns.

Sources/medium

This parameter accurately shows where your website’s traffic comes from and how they get there. Here, you can easily track and measure any kind of UTM sources or marketing campaign.

Behavioral metrics

In-site users actions like user clicks and the time they spend visiting your pages are vital as they identify how your visitors show interest in your website content. I severely advise you to consider the following metrics when you’re trying to find out how to track website traffic.

Pageviews

We can see the total number of web pages a visitor has viewed via a metric known as pageviews. Each time a user reloads or returns to the same page after closing the browser tab, a new pageview is logged. So, it may be best to consider the unique pageviews as well, as that counts the visits to a single page regardless of how many times your visitor reloads or comes back to that page. 

Also, do not forget that a high number of pageviews doesn’t always mean you are going to get a high number of leads or customers, but the more pageviews you get, the higher chance you have of securing a conversion.

Sessions

A session is a set of activities that is logged when a visitor comes to your website at different times. The number of sessions can specify how many times visitors have returned to your site.

Avg. time on page

Measuring how long visitors spend on your site throughout the course of each session will give you the “average time on site” metric, which in turn indicates how engaging visitors find your site. However, make sure to pay close attention to ensure the duration of each session matches with the content or function of the pages they visited.

Bounce rate

Bounce rate represents the number of visitors who left your site immediately after they landed on your pages. Low bounce rate and high average spent time on a page indicate proper performance.

Conversions metrics

The end goal of tracking website traffic is to find ways to get more conversions. Monitoring the conversion rate value over time will make things more clear and help you design a better marketing strategy. Previously, we talked about what is conversion rate in a separate blog post. Briefly put, this metric is calculated as the number of converted users divided by total users.

There are different conversion goals you can set and follow their rates (including number of subscribers, sign-ups, sales, etc.) to measure the effectiveness of your marketing activities. Thus, conversion rate reveals what part of your marketing strategy is working and what needs to be improved upon.

How to track website traffic with Google Analytics

To check your traffic data by this method, you need first to set up a Google Analytics account using a new or existing Google account. The best source to learn how to configure your account and add your website is Google’s tutorial. The tutorial includes updated data, related videos and anything you need to know along your journey. So, don’t worry and just follow the steps.

After you finish with the setup, you may need time to see actionable data about your website. Google Analytics prepares for you all the metrics we talked about lately:

  • Audience
  • Acquisition
  • Behavior
  • Conversions

You need just to set up your goals and manage your data using the time selector. Then compare your data month by month and log them somewhere else to get a bird’s eye view of your business.

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Note: To access each metric you need just to choose your desired one from the left sidebar in the Google analytics workspace.

How to check website traffic with Growmatik

If you’re running an eCommerce business, Growmatik can be a very useful tool to track your website with. It provides 3 main tools to help you easily track your traffic, follow your goal achievement, measure your marketing campaigns and reveal your marketing funnels.

Analytics

Growmatik analytics shows a detailed metric of your site engagement, sales, customers and also email campaigns. You can use a date range to compare your data for different time periods. As a growth hacking point, any kind of metric you choose to track should be comparative, leading and actionable. It’s important to compare these metrics on a regular basis. This way you can find significant trends and also a solution to attain your goals.The table below shows all the metrics you can track and measure in the Analytics section.

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WebsiteSaleCustomerEmail
Sessions
Users
Page Views
Bounce Rate
Pages Refers
UTMs
Countries
Search Terms
Orders
Revenue
Conversion Rate
Average order value
Order Frequency
Repeated Customer Purchases
Quantity Sold
New Leads
Returning Leads
New Customers
Returning Customers
Click Rate
Open Rate
Bounce Rate
Unsubscribe Rate
Total Sends
Growmatik analytics metrics table

Automation report

As you know, Growmatik is a marketing automation tool that can trigger and send highly personalized emails, popups and web content to your segmented audience through defining multiple automation rules. Each rule has a report with actionable metrics that gives you a hand in completely measuring the performance and also the results of any marketing campaign you set.

After any automation rule has been activated, you needed just to click on the three dotted icon at the right upper side of any automation rule and then select the Edit option.

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That will open a modal where you can find the full reports with metrics like people, generated revenue, unsubscribes number, impressions, sign-ups and even more.

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Customer journey

With the customer journey feature you can take a closer look at your user experience and consider your marketing funnels. This is where you can find what parts of your website need improvement, spot the major funnels and tailor a seamless experience across your marketing channels by overviewing different dimensions including location, source, landing page, subscription and completed purchases.

customer journey

Wrap up

The first step to achieving success is to clearly identify the stage you are in, which is not possible without measuring and analyzing the numbers. Learning how to track website traffic using tools such as Google analytics or Growmatik can be the breakthrough point you need to move on as a growth hacker. So, always try to learn, measure and scale to get what you deserve.

In this article, we talked about all the metrics you may consider when tracking website traffic. But remember that you do not need to check them all without any determined goals, as you may get sick of improving your website very soon. Instead, try to focus on measuring your initial goals and steadily improve your marketing strategy.

Find effective traffic sources to your website and track user behavior