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Category: Marketing Tips

20 marketing automation recipes to take your lead from hi to buy!

How do you think you can persuade your lead to buy from your website? well, better not to spend much time to figure out because in this article we are going to show you most essential marketing automation recipes to make it happen easy as pie with Growmatik.

How to recover abandoned carts with a multi-channel follow-up approach

The majority of online shoppers abandon their carts without making a purchase. In this article we'll discuss why it happens and how to go about recovering abandoned carts by using a multi-channel follow up approach with some practical examples.

How to identify and restore inactive customers using RFM segmentation

Who are your inactive customers? How can you recognize if they are going to leave? Is it possible to keep them? In this article we'll show how to identify and keep them with real world examples using RFM segmentation.

How to find and keep your best customers using RFM segmentation

Who are your best customers? How do you define them? What should you do about them? In this article we'll explain how to use RFM segmentation to identify your best customers and show you practical ways to get them to continue buying.

How to use RFM segmentation to drive engagement and loyalty

RFM is a data modeling method based on purchasing behavior to segment customers. In this article we will show you how to use it to drive customer engagement and loyalty.

Actionable tips on using cognitive bias in marketing – Part II

Let's discuss the next five types of cognitive biases in marketing and how to use them in your brand's favor and grow your online business.

Actionable tips on using cognitive bias in marketing – Part I

Cognitive bias is an integral part of marketing in today’s world. Here are some tips on how to effectively use them to drive action and engagement.

Digital marketer’s guide on how to personalize content with dynamic keywords

In this article, we'll explore dynamic keywords function in personalization and show you how to use them with some practical examples in emails, popups and webpage content.

How to personalize landing pages for ads in WordPress

In this article, we'll explain most important elements that can be personalized on an ad landing page and how to do that with some practical tips.
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