In today’s saturated online market, generic or single-channel marketing just doesn’t cut it anymore. Multi-channel personalization at scale is the new frontier for online marketing. In this article we’ll provide a complete guide on how to achieve and automate it using Growmatik.
Continue reading20 marketing automation recipes to take your lead from hi to buy!
How do you think you can persuade your lead to buy from your website? well, better not to spend much time to figure out because in this article we are going to show you most essential marketing automation recipes to make it happen easy as pie with Growmatik.
Continue readingHow to recover abandoned carts with a multi-channel follow-up approach
The majority of online shoppers abandon their carts without making a purchase. In this article we’ll discuss why it happens and how to go about recovering abandoned carts by using a multi-channel follow up approach with some practical examples.
Continue readingHow to identify and restore inactive customers using RFM segmentation
Who are your inactive customers? How can you recognize if they are going to leave? Is it possible to keep them? In this article we’ll show how to identify and keep them with real world examples using RFM segmentation.
Continue readingHow to find and keep your best customers using RFM segmentation
Who are your best customers? How do you define them? What should you do about them? In this article we’ll explain how to use RFM segmentation to identify your best customers and show you practical ways to get them to continue buying.
Continue readingHow to use RFM segmentation to drive engagement and loyalty
RFM is a data modeling method based on purchasing behavior to segment customers. In this article we will show you how to use it to drive customer engagement and loyalty.
Continue readingActionable tips on using cognitive bias in marketing – Part II
Let’s discuss the next five types of cognitive biases in marketing and how to use them in your brand’s favor and grow your online business.
Continue readingActionable tips on using cognitive bias in marketing – Part I
Cognitive bias is an integral part of marketing in today’s world. Here are some tips on how to effectively use them to drive action and engagement.
Continue readingEmail Marketer’s guide to avoid the spam folder
This article focuses on everything you should do to maximize the delivery of your emails. We’ll review all the standards you should strive to meet if you want your email campaigns to avoid the spam folder.
Continue readingDigital marketer’s guide on how to personalize content with dynamic keywords
In this article, we’ll explore dynamic keywords function in personalization and show you how to use them with some practical examples in emails, popups and webpage content.
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