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Boost Engagement With Smart Segmentation

Use industry-leading filtering criteria to target customers with exactly what they want.

Most versatile segmentation in the market!

Use nearly 100 different filters covering personal details, geo-locational details, referral details, on-site activity, email activity, shopping behavior and more to create marketing segments. Quickly build simple segments or mix connect as many filters as you like to create sophisticated segments.

Segmentation - Growmatik
dynamic segmentation

Dynamic segmentation tells you more about your customers

Who ordered last months? Who subscribed during the last 7 days?
Growmatik segments update in real time so you can target customers based on their most recent behavior as well.

In addition, you have various types of chronological filters such as exact date, before, after, date range, earlier than, later than, first time, last time, or all time.

Target your audience based on their

Shopping behavior

Segment your customers based on their very specific shopping behavior, such as purchased items and categories, purchase date, top purchased items, number and value of orders, abandoned carts, and more, and target them with highly personalized content.

shopping segmentation
email segmentation

Target your audience based on their

Email activity

Using your customers email activity such as subscription status, subscription method, number of opened or clicked emails and more, create targeted and personalized content for them.

Target your audience based on their

Site activity

Create segments based on their activity on your website, such as their landing and exit page, the time customers spent on the website, visit counts, viewed pages count, and more.

site segmentation
Referral segmentation

Target your audience based on their

Referral / Source

Create segments based on the source they were referred to your website, such as domain name, UTM parameters, search or social and more.

Target your audience based on their


Filter your audience by a specific city, state, country, timezone and language to target them with relevant marketing campaigns.

Geolocation segmentation

Take advantage of RFM segmentation to retain customers and boost loyalty

Use the power of RFM Score filters to smartly filter customers based on their recency, frequency and monetary values based on their lifetime engagement and loyalty to your store, and target them with relevant campaigns.

RFM segmentation

Save time with pre-built segments

Don’t waste time creating segments from scratch. Divide your customers into meaningful groups in seconds.

Disengaged Users

Price Conscious Users

Potential Customers

Highly-Engaged Users

Loyal Customers

Need Attention

Converted From Campaign


Can’t Lose Them

At Risk Customers



Returning Visitors

Hibernating Customers

Import, export and Integrate with your contacts with Growmatik

Don’t waste time creating segments from scratch. Divide your customers into meaningful groups in seconds.

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