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How to measure the performance of marketing automation

Let's learn why, how and what when it comes to measuring the performance of marketing automation and how to measure the performance of different types of campaigns using Growmatik.

Digital marketer’s guide on how to personalize content with dynamic keywords

In this article, we'll explore dynamic keywords function in personalization and show you how to use them with some practical examples in emails, popups and webpage content.

How to personalize landing pages for ads in WordPress

In this article, we'll explain most important elements that can be personalized on an ad landing page and how to do that with some practical tips.

What we shipped: Advanced segmentation, user management, white-labeling emails and more to make Growmatik more powerful

Over the past 3 months, we’ve been hard at work improving and creating new features to enhance the Growmatik experience and make it more powerful for you. Let’s embark on an overview of the new features and also take a glimpse at what other exciting features are coming up next!

19 must-have customer segments for e-commerce and how to create them – Part II

In first article from this series, I provided the first batch of 19 must-have customer segments for e-commerce. In this article we'll explore the rest of the segmentation ideas.

19 must-have customer segments for e-commerce and how to create them – part I

In this article, we'll explain why customer segmentation is important and how to create customer segments for e-commerce to boost your conversions rate.
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