Author: Roozbeh Firoozmand

How to identify and restore inactive customers using RFM segmentation

Who are your inactive customers? How can you recognize if they are going to leave? Is it possible to keep them? In this article we’ll show how to identify and keep them with real world examples using RFM segmentation.

How to find and keep your best customers using RFM segmentation

Who are your best customers? How do you define them? What should you do about them? In this article we’ll explain how to use RFM segmentation to identify your best customers and show you practical ways to get them to continue buying.

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How to use RFM segmentation to drive engagement and loyalty

RFM is a data modeling method based on purchasing behavior to segment customers. In this article we will show you how to use it to drive customer engagement and loyalty.

customer loyalty customer segmentation RFM RFM segmentation

19 must-have customer segments for e-commerce and how to create them – Part II

In first article from this series, I provided the first batch of 19 must-have customer segments for e-commerce. In this article we’ll explore the rest of the segmentation ideas.

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19 must-have customer segments for e-commerce and how to create them – part I

In this article, we’ll explain why customer segmentation is important and how to create customer segments for e-commerce to boost your conversions rate.

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Why automated customer segmentation is the best strategy to grow a WooCommerce store

In this article, we’ll explain what customer segmentation is and how to make use of it to grow a WooCommerce store.

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Customer follow-up is an art. Here’s why

In this article, we’ll explore some of the best and proven strategies to follow up and revive your business relationship with your customers.

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How to schedule and automate your occasion-based marketing campaigns in WordPress

In this article, we’ll explore some of the best strategies to segment your customers to automate your occasion-based marketing in WordPress.

automation marketing occasion occasion-based wordpress

How to build and maintain a loyal WooCommerce user base

The goal is to build a loyal WooCommerce user base who keeps buying from you no matter what. In this article, we explore the ways how to make your customers loyal to your brand.

loyal customers segmentation user base Woocommerce

How to personalize website based on audience activity

In this article, we’ll explore some of the best and proven strategies to create a personalized website based on audience activity.

audience activity customer experience personalized marketing personalized website