Who are your inactive customers? How can you recognize if they are going to leave? Is it possible to keep them? In this article we’ll show how to identify and keep them with real world examples using RFM segmentation.
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Who are your best customers? How do you define them? What should you do about them? In this article we’ll explain how to use RFM segmentation to identify your best customers and show you practical ways to get them to continue buying.
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RFM is a data modeling method based on purchasing behavior to segment customers. In this article we will show you how to use it to drive customer engagement and loyalty.
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