RFM is a data modeling method based on purchasing behavior to segment customers. In this article we will show you how to use it to drive customer engagement and loyalty.
Continue readingHow to use RFM segmentation to drive engagement and loyalty
19 must-have customer segments for e-commerce and how to create them – Part II
In first article from this series, I provided the first batch of 19 must-have customer segments for e-commerce. In this article we’ll explore the rest of the segmentation ideas.
Continue reading19 must-have customer segments for e-commerce and how to create them – part I
In this article, we’ll explain why customer segmentation is important and how to create customer segments for e-commerce to boost your conversions rate.
Continue readingWhy automated customer segmentation is the best strategy to grow a WooCommerce store
In this article, we’ll explain what customer segmentation is and how to make use of it to grow a WooCommerce store.
Continue readingCustomer follow-up is an art. Here’s why
In this article, we’ll explore some of the best and proven strategies to follow up and revive your business relationship with your customers.
Continue reading