Author: Niloufar Firoozmand

What is conversion rate and how to boost it with personalization

Are you looking for a way to monitor customer engagement? or even a sign of growth or contraction in business? In this article we’ll explain one important metric – conversion rate – to help you find your answers and show you how to improve it using personalization.

How to achieve personalization at scale with cross-channel marketing

In today’s saturated online market, generic or single-channel marketing just doesn’t cut it anymore. Multi-channel personalization at scale is the new frontier for online marketing. In this article we’ll provide a complete guide on how to achieve and automate it using Growmatik.

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What we shipped: WP Fusion integration, New form integrations, performance boost for frontend script, new conditions, actions and more

We welcomed 2021 with new additions to automation conditions and actions, integration with new third-party form builders, huge improvements on our script performance, WPFusion integration and more.

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How to build and execute a loyalty program for WooCommerce without breaking a sweat – Part II

In the second post in our two-part series, we walk you through step-by-step of exactly how you can set up and execute a loyalty program in WooCommerce using Growmatik.

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What we shipped last in 2020: Cross-channel automation for your segments, new WordPress integrations, automation recipes and more

Learn more about newly added Growmatik features such as cross-channel automation, automation recipes, new integrations, new selectors in product element such as upselling, cross-selling and discounted items as well as what’s coming up in 2021.

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How to recover abandoned carts with a multi-channel follow-up approach

The majority of online shoppers abandon their carts without making a purchase. In this article we’ll discuss why it happens and how to go about recovering abandoned carts by using a multi-channel follow up approach with some practical examples.

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How to build and execute a loyalty program for WooCommerce without breaking a sweat – Part I

One of the best ways to increase the lifetime value of a customer is customer loyalty programs. In this article we will cover the essentials of an effective customer loyalty program.

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What we shipped: Growmatik goes out of beta, public API, new dynamic keywords and more

After 5 months of addressing users’ feedback and comments, Growmatik is officially going out of beta. On top of this, Growmatik’s public API is also available, which will allow users to seamlessly connect Growmatik to other tools. Learn more about what we shipped recently and what’s coming up next.

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Actionable tips on using cognitive bias in marketing – Part II

Let’s discuss the next five types of cognitive biases in marketing and how to use them in your brand’s favor and grow your online business.

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Actionable tips on using cognitive bias in marketing – Part I

Cognitive bias is an integral part of marketing in today’s world. Here are some tips on how to effectively use them to drive action and engagement.