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The People feature in Growmatik allows you to create custom segments by grouping people together using different filters. You can then use the saved segments as conditions to target the people inside that segment group with different automation actions. In this article, you’ll learn about:


To open the People page, click on its icon from the left sidebar.

people - people icon

The initial view shows the default segment of All Leads.

people - all leads

On the left side of the page, the default and your custom created segments are listed.

people - segments

On the right side of the page, the upper area displays the filters that are used for the selected segment along with the + Add Filter, Automate Segment and Save Segment buttons.

people - filters

The lower area displays the results based on the selected filters.

people - result based on the selected filters

Default segments:

There are some predefined segments that let you quickly peek at different groups of users and also get an idea of how filters can be applied to create different segments. You can click on any of the default segments to explore them.

people - default segments

Creating custom segments:

By using different filters, you can create your own custom segments.

  1. Select a user type and add/modify the filters. You can add as many filters as you wish.
  2. Click on the Save Segment button.

Note: You cannot save a segment if a filter’s value is empty.

Note: The Save Segment button only appears when you apply changes to a selected segment. This means that when you initially select a default or custom segment, the Save Segment button is hidden.

Grouping filters:

It is possible to group multiple filters and use the and/or logic between them. There are two types of groups:

  • Inner groups.
  • Outer groups.

Note: Changing the and/or in the outer group logic applies the change between all outer groups.

people - changing outer group logic

Note: Changing the and/or in an inner group logic applies the change for all the inner group and/or has no effect for other inner groups.

people - changing inner group logic

Example: The image below demonstrates the people who are from Brazil and either their First Name or their Last Name is Smith.

people - example of segment

Available filters:

There are different filters organized in different categories. As mentioned above, after clicking on the + Add Filter button, you can either search for a filter or explore the categories. Also, each filter has different options.

people - available filters

The available filters in different categories are:

  • User personal details
    • First Name
    • Last Name
    • Full Name
    • Username
    • Email
    • Country
    • Region
    • City
    • Address
    • Phone Number
    • Gender
    • Timezone
    • Language
  • Referral
    • Direct
    • Email
    • External
    • Search
    • Social
    • UTM Source
    • UTM Medium
    • UTM Campaign
    • UTM Content
    • UTM Term
  • Site Activity
    • Total Visits
    • First Visit Date
    • Last Visit Date
    • Number of Viewed Pages
    • Average Time Spent per Session
    • Used Device
    • Used browser
  • Subscription
    • Signup date
    • Number of opened emails
    • Number of clicked emails
    • Number of unopened emails
    • Number of unclicked emails
    • Number of campaigns sent
  • Shopping Activity
    • Number of purchased items
    • Number of orders
    • Total order value
    • Top purchased item
    • First purchase date
    • Last purchase date
    • Has abandoned cart
    • Number of orders with coupons

Deleting custom segments:

To delete your custom segments, click on the icon, then the icon and confirm the deletion.

people - deleting custom segment

Note: It is not possible to delete the default segments and the segments that are associated with an automation rule. For the latter one, you need to delete the rule first, then delete your custom created segment.

Automating a segment:

To automate a segment:

  1. Click on the Automate Segment button. If you haven’t already saved the segment, you need to save it first.
  2. The automation page appears with your selected segment set as the condition.
  3. Set an action. Learn more about automation rules and different actions.
  4. Click on the Create Rule button to create and activate the rule.

Exporting users:

The Export button allows you to export and download the list of the users that you are seeing on the page to a CSV file.

people - exporting users