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The Growmatik People feature allows you to create custom segments by grouping people together using different filters. You can then use the saved segments as conditions to target the people inside that segment group with different automation actions. Also, you can create a WooCommerce segment and precisely target your customers. In this article, you’ll learn about:


To open the Growmatik People page, click on its icon from the left sidebar.

Growmatik people - people icon

The initial view shows the default segment of All Leads.

Growmatik people  - all leads

On the left side of the page, the default and your custom created segments are listed.

Growmatik people  - segments

On the right side of the page, the upper area displays the filters that are used for the selected segment along with the + Add Filter, Automate Segment and Save Segment buttons.

Growmatik people  - filters

The lower area displays the results based on the selected filters.

Growmatik people  - result based on the selected filters

Growmatik People default segments

There are some predefined segments that let you quickly peek at different groups of users and also get an idea of how filters can be applied to create different segments. You can click on any of the default segments to explore them.

Growmatik people  - default segments

Creating custom segments

By using different filters, you can create your own custom segments.

  1. Select a user type and add/modify the filters. You can add as many filters as you wish.
  2. Click on the Save Segment button.

Note: You cannot save a segment if a filter’s value is empty.

Note: The Save Segment button only appears when you apply changes to a selected segment. This means that when you initially select a default or custom segment, the Save Segment button is hidden.

Grouping filters

It is possible to group multiple filters and use the and/or logic between them. There are two types of groups:

  • Inner groups.
  • Outer groups.

Note: Changing the and/or in the outer group logic applies the change between all outer groups.

people - changing outer group logic

Note: Changing the and/or in an inner group logic applies the change for all the inner group and/or has no effect for other inner groups.

people - changing inner group logic

Example: The image below demonstrates the Growmatik people who are from Brazil and either their First Name or their Last Name is Smith.

people - example of segment

Available filters

There are different filters organized in different categories. As mentioned above, after clicking on the + Add Filter button, you can either search for a filter or explore the categories. Also, each filter has different options.

people - available filters

The available filters in different categories are:

  • User personal details
    • First Name
    • Last Name
    • Full Name
    • Username
    • Email
    • Country
    • Region
    • City
    • Address
    • Phone Number
    • Gender
    • Timezone
    • Language
    • Tag
  • Referral
    • Direct
    • Email
    • External
    • Search
    • Social
    • UTM Source
    • UTM Medium
    • UTM Campaign
    • UTM Content
    • UTM Term
  • Site Activity
    • Total Visits
    • First Visit Date
    • Last Visit Date
    • Number of Viewed Pages
    • Average Time Spent per Session
    • Used Device
    • Used browser
  • Subscription
    • Signup date
    • Number of opened emails
    • Number of clicked emails
    • Number of unopened emails
    • Number of unclicked emails
    • Number of campaigns sent
  • Shopping Activity
    • Number of purchased items
    • Number of orders
    • Total order value
    • Top purchased item
    • First purchase date
    • Last purchase date
    • Has abandoned cart
    • Number of orders with coupons
  • Custom Attributes

Deleting custom segments

To delete your custom segments, click on the icon, then the icon and confirm the deletion.

people - deleting custom segment

Note: It is not possible to delete the Growmatik People default segments and the segments that are associated with an automation rule. For the latter one, you need to delete the rule first, then delete your custom created segment.

Automating a segment

To automate a segment:

  1. Click on the Automate Segment button. If you haven’t already saved the segment, you need to save it first.
  2. The automation page appears with your selected segment set as the condition.
  3. Set an action. Learn more about automation rules and different actions in Growmatik automations article.
  4. Click on the Create Rule button to create and activate the rule.

Importing users

The Add New People button allows you to import the users from other platforms through a CSV file. To import users follow the procedure below:

  1. Click on the Add New People button.
    people - importing users - add new people
  2. Click on the Start Importing button.
  3. Select a CSV file that has your contacts in it. You can also drag the CSV file in the mentioned area. Once the file got uploaded, click on the Next button.
    people - importing users - upload CSV file
  4. On the next dialog you can map different columns of the CSV file to the correct attributes. You may see suggested mapped attributes and you can certainly change them if they are not correct.
  5. If an attribute is not among Growmatik’s pre-existing attributes, you can create a new one. It is also possible to select to not import a column.
    people - import new people - custom attribute
  6. Click Next and wait for the import process to complete. Note that you can also associate the imported contacts with a custom tag in this dialog.
  7. Once the import process finished, you can see the report. Click on the Done button to close the window.
  8. You will see your contacts. The default attributes and custom attributes can be selected from the filters.

Note: The selected CSV file should have a column that lists the emails of your users; otherwise the import procedure doesn’t work.

Note: If you had previously imported some contacts and intend to update their information, you can import your new CSV file and check the update option. The rest of the process is similar to the initial import process.

Exporting users

In Growmatik People, the Export button allows you to export and download the list of the users that you are seeing on the page to a CSV file.

people - exporting users
precision-targeted segmentation
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and growth