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Automation Condition - Source
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- Automation Condition - Source
- Updated on 2020-04-13
Summary:
In this article, you’ll learn how to use the Source condition in Growmatik. This condition is useful when you want to target the audience referred by a specific website or specific marketing campaign.
There are two different types of sources in this condition:
- UTM Parameter: UTM parameters are used as pieces of text attached to the end of a URL to help with tracking the campaign traffic. You can set utm_source, utm_medium, utm_campain, utm_term and utm_content to a particular value.
- Domain: This allows you to target specific people who enter your site from a particular domain.
Defining a UTM parameter as the source:
- Click on the Source condition.
- Select the UTM Parameter.
- Select a UTM type from the drop-down menu. You can select among utm_source, utm_medium, utm_campain, utm_term and utm_content.
- Enter the value for your UTM parameter.
For example, setting the utm_campaign to christmas allows you to target the people who enter your site with the following URL: https://example.com/?utm_campaign=christmas - Click on the Save button.
Defining a domain as the source:
- Click on the Source condition.
- Select the Domain option.
- Enter a domain name.
For example, setting the Domain parameter to facebook.com executes the rule for people who enter your site by clicking on your website link from facebook.com - Click on the Save button.
Note: Upon clicking in the Domain text field, you’ll see a list of your current top domain sources that lead traffic to your website along with the percentage of traffic referred by each.