Looking for an Omnisend alternative?
Manage your marketing automation challenges easier than ever.
Personalize emails, webpages and more with one powerful tool
Growmatik can help you craft a seamless personalized experience for your customers. Target with popups, impress with personalized web pages and woo with highly tailored emails, all from one platform.
Pay less for a more powerful experience
With Growmatik you’ll save so much compared to Omnisend. To give just one example, Growmatik doesn’t charge you extra for SMTP email integration to send transactional emails! Check out pricing comparison table for more info on ways you’ll save.
Experience sophisticated customer segmentation
Say goodbye to yesterday’s simple customer segments! Experience a new level of segmentation based on more than 100+ different attributes related to personal details, referral source, in-site activity, subscription channel, email activity and shopping behavior.
Target better with advanced shopping data
Behavioral data is one of the most important targeting methods. With Use shopping behavior such as purchased items and categories, purchase date, top purchased items, number and value of orders, abandoned carts, number of orders with coupons and a lot more to target your marketing campaigns smarter.
Target based on audience email behavior
Serve marketing campaigns including emails and popups based on their reactions to your previous campaigns. Use filters such as as email subscription status, subscription method, number of opened or clicked emails and more to tailor your campaigns to the right audience.
Add hyper-personalized product lists to your emails
With Growmatik you’d be able to add personalized product suggestions based on your audience’s interests and behavior within your emails.
Use advanced dynamic keywords in your emails to master personalization
In Growmatik there are up to 30 different types of dynamic keywords available for emails, popups and webpage.
- {{Name}}
- {{Location}}
- {{Sign-Up Date}}
- {{Total Spent Time}}
- {{Number of Opened Emails}}
- {{Last Purchased Item and Date}}
- {{Number of Orders}}
and many more.
Add personalized blog lists to your emails rather than generic lists
Growmatik provides an individual blog element for your emails, popups and webpage that can be personalized according to recent, related and popular posts or by category and ID.
Recover abandoned carts with smarter follow ups
No matter the plan you’ve chosen, with Growmatik you can include abandoned items in follow-up emails. Enjoy this bit of magic to bring back cart abandoners!
Building email templates is easier and smarter
Building emails has never been easier with Growmatik! Just choose any kind of element you want to have in your email, drag and drop, and voila!
Measure better with smarter analytics
Growmatik’s analytics reports takes the guesswork out of marketing by unveiling the real value of every marketing campaign with tailored KPIs.
All features available in all plans
In Growmatik, all tools are included in all plans and you will be charged based on your usage, not the features you use. Enjoy using all our amazing features regardless of the plant you’re in.
We were previously using lots of different products in order to achieve the same level of multi-channel marketing that Growmatik can offer us in a single, centralized solution.
Ashley Hollinworth
Director of Marketing and Advertising at Our Agency - UK
Pricing
Growmatik does everything MailPoet does, better and for a much lower price.
Growmatik | Omnisend | |
---|---|---|
2,500 Audiences | $12/month | Standard: $35/month Pro: $59/month |
10,000 Audiences | $49/month | Standard: $115/month Pro: $150/month |
25,000 subscribers | $99/month | Standard: $245/month Pro: $370/month |
100,000 subscribers | $299/month | Standard: $720/month Pro: $1150/month |
Features
Growmatik is designed with a broad marketing and UX perspective in mind and aims to automate your marketing in an efficient way.
Email Marketing
Growmatik | Omnisend | |
---|---|---|
Transactional emails | ✔ | ✔ |
Dynamic product list insertion | ✔ | ✔ |
Abandoned cart items display | ✔ | ✔ (Through Email Automation workflows) |
Personalized blog list insertion | ✔ | ✘ |
Email builder | ✔ | ✔ |
Built-in email delivery service | ✔ | ✔ |
Email templates | ✔ | ✔ |
Broadcast emails | ✔ | ✔ |
White-label emails | ✔ | ✔ |
Content Personalization
Growmatik | Omnisend | |
---|---|---|
Content personalizer tool | ✔ | ✘ |
Code-free content personalization | ✔ | ✘ |
Dynamic product list insertion | ✔ | ✘ |
Abandoned cart items display | ✔ | ✘ |
Personalized blog list insertion | ✔ | ✘ |
Advanced dynamic tags | ✔ | ✘ |
Included Server resources | ✔ | ✘ |
Unlimited data storage | ✔(until deactivation of account) | ✘ |
Popups
Growmatik | Omnisend | |
---|---|---|
Show popup action | ✔ | ✔ |
Popup builder | ✔ | ✔ |
Popup forms | ✔ | ✔ |
Dynamic product list insertion | ✔ | ✔ |
Targeting & Segmentation
Growmatik | Omnisend | |
---|---|---|
Targeting – Personal details | ✔ | ✔ |
Targeting – Geolocation | ✔ | ✔ |
Targeting – Referral | ✔ | ✘ |
Targeting – Email & subscription activity | ✔ | ✔ |
Targeting – Site Activity | ✔ (Advanced) | ✔ (Limited) |
Targeting – Shopping activity | ✔ | ✔ |
Targeting – Conditional logics | ✔ | ✔ |
Advanced filtering for segmentation | ✔ | ✘ |
Segmentation – RFM | ✔ | ✘ |
Segmentation – personal details | ✔ | ✔ |
Segmentation – Referred source | ✔ | ✘ |
Segmentation – Site Activity | ✔ (Advanced) | ✔ (Limited) |
Segmentation – Subscription & email activity | ✔ (Advanced) | ✔ (Limited) |
Segmentation – Shopping activity | ✔ | ✔ |
Advanced pre-made segments | ✔ | ✔ |
Built-in Analytics & Attribution
Growmatik | Omnisend | |
---|---|---|
Automation performance reports | ✔ | ✔ |
Code-free conversion tracking | ✔ | ✘ |
Site engagement | ✔ | ✘ |
Email engagement | ✔ | ✘ |
Conversion rate reports | ✔ | ✔ |
Revenue reports | ✔ | ✔ |
Built-in CRM
Growmatik | Omnisend | |
---|---|---|
Contact management | ✔ | ✔ |
Contact custom attributes | ✔ | ✔ |
Contact profile | ✔ | ✔ |
Contact lists | ✔ | ✔ |
Contact tagging | ✔ | ✔ |
Other Features
Growmatik | Omnisend | |
---|---|---|
Targeting guest visitors (not registered) | ✔ | ✘ |
All features available in all premium tiers | ✔ | ✘ |
Coupon codes | ✔ | ✔ |
Unlimited sites | ✔ | ✔ |
Complimentary account setup | ✔ | Only in Pro plans |
Cart abandonment automation | ✔ | ✔ |
API access | ✔ | ✔ |
Hubspot integration | ✔ | ✘ |
This software comparison was last updated on October 15, 2022. If you have any suggested changes or notes, please email them to us.
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