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Looking for an alternative to Groundhogg?

 Say bye to pay-to-unlock product experience.
Say hi to all-in-one, multi-channel automation experience. 


How Growmatik outperforms Groundhogg

Email-only marketing is old news. Embrace multi-channel marketing

Communicate with your customers not only via email but also via personalized website experience for each segment. Growmatik is a multi-channel marketing tool that allows you to send emails, display popups and personalize your website all within a single platform.

email marketing
Pay much less, get way more

Experience way more power for a much lower price

Growmatik blows away Groundhogg’s prices. For starters, Growmatik does not charge for SMTP email integrations and subscriptions separately, which saves a ton. Check out the pricing table for more info.

All features available in all tiers

Growmatik pricing is only based on the amount of usage, not the features. This means that all features are available in all tiers and you won’t need to pay for any extra features in different tiers.

All features areavailable for all users
Growmatik vs groundhogg - Say goodbye to SMTP service providers

Say goodbye to SMTP service providers

Email delivery is built into Growmatik as a core feature so you won’t need to separately connect SMTP email services to send emails.

Maximize personalization with Growmatik’s dynamic features

Use advanced dynamic elements like product and blog lists within your emails to automatically display related products, popular products, abandoned products, product categories, etc to your audiences.

Even more, there are up to 30 different types of dynamic keywords available in emails like first name, username, region, sign-up date, total spent time, among many more. It’s a new standard in personalization!

Advanced Dynamic Keyword Insertion
Display abandoned products in your follow up emails

Display abandoned products in your follow up emails

It’s a touch of magic! Enhance your cart abandoner follow-up emails by showing the abandoned items right inside your emails.

Reach new heights in segmentation

Go beyond simple segmentation and make sophisticated segments based on more than 50 different attributes related to personal details, referral source, in-site activity, referral channel, email activity and shopping behavior.

Reach new heights in segmentation
Target your audiences by their shopping behaviour

Target your audiences by their shopping behaviour

Behavioral actions like shopping activity is one of the most important targeting methods. With Growmatik, you can target your customers with their very own shopping behavior such as purchased items and categories, purchase date, top purchased items, number and value of orders, abandoned carts, number of orders with coupons and a lot more.

Target your audiences
by their email activity

Target your audience based on their email activity including email subscription status, subscription method, number of opened or clicked emails and more!

growmatik vs groundhogg - Target your audiencesby their email activity
growmatik vs groundhogg - Building email templates is a breeze

Building email templates is a breeze

It has never been so easy to personalize your emails beyond the old WordPress backend. Just drag-and-drop any kind of element you want within your emails in a few simple clicks.

Don’t pay extra for
readymade email templates

Get started with more than 15 customizable email templates for different purposes to design eye-catching emails in no time at all.  Unlike Groundhogg, you don’t need to pay for them separately.

growmatik vs groundhogg - Don’t pay extra forreadymade email templates
growmatik vs groundhogg - All plans support unlimited connected sites - even the free plan!

All plans support unlimited connected sites - even the free plan!

We don’t charge you based on the number of connected sites. Connect as many sites to Growmatik as you want regardless of your tier.

Get in-depth performance reports. Unveil the customer journey

See a custom report for every automation. Furthermore you can discover your customer journey, see top-performing locations, referral sources, landing pages, subscription channels and products on your website at a single glance.

Discover your customer journey. Unveil top-performing funnels
growmatik vs groundhogg - It’s a single plugin

It’s a single plugin

We don’t ask you to connect a third-party plugin or tool to do basic things. Core features are natively built and tuned for WordPress. Integrate your website once and enjoy growing.

Our users spent 3x more time on their
Jupiter X WP dashboard after we added personalized keywords and blog recommendations using Growmatik.

Niloufar Firouzmand

Marketing Manager at Jupiter X WP - Turkey


The “pay for the foundation and then pay extra for extensions and tools” does not apply for Growmatik. In Growmatik, all tools are included in all plans and you will be charged based on your usage not the features you use. Also, Growmatik offers a full-fledged free plan with all features available that allows users to manage up to 2,000 subscribers and send 15,000 emails every month.

Per-site pricing
Starting at $10/month for unlimited sites
Starting at $20/month for 1 site
Extra Pricing for SMTP service
$0. Email sending is included in all tiers and you don’t pay extra for it.
$19 for 1 site + your SMTP service price/month
$79 for 2-5 sites + your SMTP service price/month
$179 for unlimited sites + your SMTP service price/month
15,000 SMTP emails/month 2000 subscribers
$0/month for unlimited sites
$79 for 1 site + $14.95/month for SendGrid
$139 for 2-5 site + $14.95/month for SendGrid
$239 for unlimited sites + $14.95/month for SendGrid
50,000 SMTP emails/month 10,000 subscribers
$50/month for unlimited sites
$79 for 1 site + $14.95/month for SendGrid
$139 for 2-5 site + $14.95/month for SendGrid
$239 for unlimited sites + $14.95/month for SendGrid
100,000 SMTP emails/month 20,000 subscribers
$70/month for unlimited sites
$79 for 1 site + $29.95/month for SendGrid
$139 for 2-5 site + $29.95/month for SendGrid
$239 for unlimited sites + $29.95/month for SendGrid
Free plan
All features available
Features are very limited

* All monthly prices are applicable when billed annually


Our platform is designed with a broad marketing and UX perspective in mind and aims to -actually- automate your marketing in an efficient way. All channels, all businesses and all products are covered!

Content Personalization

Content personalizer tool
Code-free content personalization
Dynamic product list insertion
Abandoned cart items display
Personalized blog list insertion
Advanced dynamic tags
✔ (Advanced)
Included Server resources
Unlimited data storage
✔(until deactivation of account)

Email Marketing

Built-in email delivery service
Dynamic product list insertion
Needs Woocommerce Integration add-on, which is $99 for a single site
Abandoned cart items display
Needs WooCommerce Integration add-on that is $99 for a single site
Personalized blog list insertion
Send email action
Visual email builder
✔ (advanced)
✔ (basic) (not available in free plan)
Email templates
✔ (It’s free and and also available for unlimited sites)
Available after purchasing the Advanced Features extension ($99 for a single site)
Transactional emails
Broadcast emails
White-label emails

Forms & Popups

Built-in sign-up forms
Only via shortcodes
Show popup action
Popup builder
Popup forms
Show page action

Targeting & Segmentation

Targeting – Referral & geolocation
Targeting – Personal details
Targeting – Email & subscription activity
Targeting – Site Activity
Very limited
Targeting – Shopping activity
Targeting – Conditional logics
✔ IF this THEN that (free for unlimited sites)
Uses tags and custom meta data (needs an extension, which is $259 for unlimited sites)
Segmentation – personal details
✘ (just using tags for segmentation)
Segmentation – Referred source
Segmentation – Site Activity
Segmentation – Subscription & email activity
Segmentation – Shopping activity
Segmentation – Shopping activity

Built-in Analytics & Attribution

Automation performance reports
Code-free conversion tracking
Customer journey views

Built-in CRM

Contact management
Contact lists
Contact custom attributes
Contacts tagging

Other Features

Cart abandonment automation
Needs one of the e-commerce extensions, each of which is $99 for a single site.
Automation for guests
Personalization for referral source
Unlimited sites
All features available in all premium tiers
Single WordPress plugin
Automation performance reports
Automation building
IF this THEN that
Building funnels
Coupon codes
✔ (no need for an extension and is free for unlimited sites)
Using Replacement Codes plugin, which is $39 for a single site)
Chat Support
✔ Included in both free and paid plans
Needs the Awesome Support extension, which is $99 for 1 site + at least $149/year
Complimentary account setup
API access (RESTful API)

Why Growmatik?

The real all-in-one

Growmatik is the only real omnichannel marketing automation tool that serves 3 channels: email, popup and website content in one dashboard.

All in One
Built and tuned for WordPress

Built and tuned for WordPress

Growmatik is natively built for WordPress by WordPress veterans. It offers maximum compatibility with WooCommerce, all major plugins and page builders.

In-depth attribution & analytics

Growmatik gives you the crucial data about your automations so that you can decide what’s next. Also, with its powerful customer journey, you will have complete control and insight over your website funnels.

In-depth attribution & analytics
Personalize your website

Personalize your website


Display highly-targeted popups

Automate Emails

Automate email marketing

Premade Templates

Premade email and popup templates


Largest segmentation criteria


Unrivaled pricing

As featured on

Say bye to the pay-to-unlock product experience.
Say hi to all-in-one, multi-channel automation experience

👉 Use the coupon GroundhoggToGrowmatik to enjoy 100% off for 3 months when migrating from Groundhogg to Growmatik 👈

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This software comparison was last updated on December 24, 2020. If you have any suggested changes or notes, please email them to us.