Say bye to a pay-to-unlock product experience.
Say hi to an all-in-one, multi-channel automation experience. Read below to learn more.
Or
Communicate with your customers not only via email but also via personalized website experience for each segment. Growmatik is a multi-channel marketing tool that allows you to send emails, display popups and personalize your website all within a single platform.
Growmatik blows away Groundhogg’s prices. For starters, Growmatik does not charge for SMTP email integrations and subscriptions separately, which saves a ton. Check out the pricing table for more info.
Growmatik pricing is only based on the amount of usage, not the features. This means that all features are available in all tiers and you won’t need to pay for any extra features in different tiers.
Email delivery is built into Growmatik as a core feature so you won’t need to separately connect SMTP email services to send emails.
Even more, there are up to 30 different types of dynamic keywords available in emails like first name, username, region, sign-up date, total spent time, among many more. It’s a new standard in personalization!
It’s a touch of magic! Enhance your cart abandoner follow-up emails by showing the abandoned items right inside your emails.
Go beyond simple segmentation and make sophisticated segments based on more than 50 different attributes related to personal details, referral source, in-site activity, referral channel, email activity and shopping behavior.
Behavioral actions like shopping activity is one of the most important targeting methods. With Growmatik, you can target your customers with their very own shopping behavior such as purchased items and categories, purchase date, top purchased items, number and value of orders, abandoned carts, number of orders with coupons and a lot more.
Target your audience based on their email activity including email subscription status, subscription method, number of opened or clicked emails and more!
It has never been so easy to personalize your emails beyond the old WordPress backend. Just drag-and-drop any kind of element you want within your emails in a few simple clicks.
Get started with more than 15 customizable email templates for different purposes to design eye-catching emails in no time at all. Unlike Groundhogg, you don’t need to pay for them separately.
Connect as many sites to Growmatik as you want regardless of your tier.
See a custom report for every automation. Furthermore you can discover your customer journey, see top-performing locations, referral sources, landing pages, subscription channels and products on your website at a single glance.
We don’t ask you to connect a third-party plugin or tool to do basic things. Core features are natively built and tuned for WordPress. Integrate your website once and enjoy growing.
Our users spent 3x more time on their Jupiter X WP dashboard after we added personalized keywords and blog recommendations using Growmatik.
Niloufar Firouzmand
Marketing Manager at Jupiter X WP - Turkey
The “pay for the foundation and then pay extra for extensions and tools” does not apply for Growmatik. In Growmatik, all tools are included in all plans and you will be charged based on your usage not the features you use. Also, Growmatik offers a full-fledged 14-days trial plan with all features available.
Growmatik | Groundhogg | |
|---|---|---|
SMTP Feature Unlock | $0. Email sending is included in all plans by default. | $79 for 1 site
$139 for 2-5 sites $239 for unlimited sites |
Unlimited emails for 10,000 marketing audience*
with Email validation | $49/mo for unlimited sites | $80/month for maximum 25 sites
+ $239/mo for SMTP feature unlock + $89.95/mo for 200K emails/mo to third-party SMTP service (SendGrid) = $409/mo |
Unlimited emails for 25,000 marketing audience*
with Email validation | $99/mo for unlimited sites | $80/mo for maximum 25 sites
+ $239/mo for SMTP feature unlock + $89.95/mo for 200K emails/mo to third-party SMTP service (SendGrid) = $409/mo |
Unlimited emails/month for 100,000 marketing audience*
with Email validation is included | $299/month for unlimited sites | $80/mo for maximum 25 sites
+ $239/mo for SMTP feature unlock + $89.95/mo for 200K emails/mo to third-party SMTP service (SendGrid) = $409/mo |
Free plan | All features available | Features are very limited |
Our platform is designed with a broad marketing and UX perspective in mind and aims to -actually- automate your marketing in an efficient way. All channels, all businesses and all products are covered!
Growmatik | Groundhogg | |
|---|---|---|
Built-in email delivery service | ✔ | ✘ |
Dynamic product list insertion | ✔ | Needs Woocommerce Integration add-on, which is $99 for a single site |
Abandoned cart items display | ✔ | Needs WooCommerce Integration add-on that is $99 for a single site |
Personalized blog list insertion | ✔ | ✘ |
Send email action | ✔ | ✔ |
Visual email builder | ✔ (advanced) | ✔ (basic) (not available in free plan) |
Email templates | ✔ (It’s free and and also available for unlimited sites) | Available after purchasing the Advanced Features extension ($99 for a single site) |
Transactional emails | ✔ | ✔ |
Broadcast emails | ✔ | ✔ |
White-label emails | ✔ | ✔ |
Growmatik | Groundhogg | |
|---|---|---|
Content personalizer tool | ✔ | ✘ |
Code-free content personalization | ✔ | ✘ |
Dynamic product list insertion | ✔ | ✘ |
Abandoned cart items display | ✔ | ✘ |
Personalized blog list insertion | ✔ | ✘ |
Advanced dynamic tags | ✔ (Advanced) | ✘ |
Included Server resources | ✔ | ✘ |
Unlimited data storage | ✔(until deactivation of account) | ✘ |
Growmatik | Groundhogg | |
|---|---|---|
Built-in sign-up forms | ✔ | Only via shortcodes |
Show popup action | ✔ | ✘ |
Popup builder | ✔ | ✘ |
Popup forms | ✔ | ✘ |
Show page action | ✔ | ✘ |
Growmatik | Groundhogg | |
|---|---|---|
Targeting – Referral & geolocation | ✔ | ✘ |
Targeting – Personal details | ✔ | ✘ |
Targeting – Email & subscription activity | ✔ | ✘ |
Targeting – Site Activity | ✔ | Very limited |
Targeting – Shopping activity | ✔ | ✘ |
Targeting – Conditional logics | ✔ Triggers events and audience (free for unlimited sites) | Uses tags and custom meta data (needs an extension, which is $259 for unlimited sites) |
Segmentation – personal details | ✔ | ✘ (just using tags for segmentation) |
Segmentation – Referred source | ✔ | ✘ |
Segmentation – Site Activity | ✔ | ✘ |
Segmentation – Subscription & email activity | ✔ | ✘ |
Segmentation – Shopping activity | ✔ | ✘ |
Segmentation – Shopping activity | ✔ | ✘ |
Growmatik | Groundhogg | |
|---|---|---|
Automation performance reports | ✔ | ✔ |
Code-free conversion tracking | ✔ | ✔ |
Customer journey views | ✔ | ✘ |
Growmatik | Groundhogg | |
|---|---|---|
Contact management | ✔ | ✔ |
Contact lists | ✔ | ✔ |
Contact custom attributes | ✔ | ✔ |
Contacts tagging | ✔ | ✔ |
Growmatik | Groundhogg | |
|---|---|---|
Cart abandonment automation | ✔ | Needs one of the e-commerce extensions, each of which is $99 for a single site. |
Automation for guests | ✔ | ✘ |
Personalization for referral source | ✔ | ✘ |
Unlimited sites | ✔ | ✘ |
All features available in all premium tiers | ✔ | ✘ |
Single WordPress plugin | ✔ | ✘ |
Automation performance reports | ✔ | ✔ |
Automation building | IF this THEN that | Building funnels |
Coupon codes | ✔ (no need for an extension and is free for unlimited sites) | Using Replacement Codes plugin, which is $39 for a single site) |
Complimentary account setup | ✔ | ✘ |
API access (RESTful API) | ✔ | ✔ |
This software comparison was last updated on April 1, 2022. If you have any suggested changes or notes, please email them to us.
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