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If-So Logo - Growmatik vs If-So

Looking for an alternative to “If-So”?

Growmatik goes beyond simple dynamic text replacement to offer a custom augmented UX, a powerful visual personalizer tool and an omnichannel personalization experience.


How “Growmatik” outperforms “If-So”

A personalizer that is completely visual

Say goodbye to the old WordPress backend while creating personalization. Use a powerful visual tool to edit and apply personalization in the frontend just as you’d want it displayed to visitors.

Growmatik vs Logic Hop - Visual Personalizer
Growmatik vs Logic Hop - Beyond Text Personalization

Personalize everything,
not just text

Make your marketing highly relevant through not only personalizing text but also individual elements such as images, video, buttons, icons or even entire page section.

Targeting based on
shopping behavior

Shopping behavior might just be the most important criteria in personalizing your website content. Growmatik uses shopping metrics such as purchase of specific products, total order count and more.

Growmatik vs Logic Hop - Target based on shopping behavior
Growmatik vs Logic Hop - Dynamic Product Element

Dynamic product and
blog elements

Insert advanced dynamic product and blog lists onto your page to automatically display related products, popular products, abandoned products, product categories and more.

More advanced dynamic
keyword insertion

Basic dynamic keywords are a thing of the past. Add up to 30 dynamic attributes including signup date, last purchase date, order number, total order count or even your very own custom attributes.

Growmatik vs Logic Hop - Advanced Dynamic Keyword Insertion
Growmatik vs Logic Hop - Multichannel personalization

Personalization for only pages + emails + popups

Personalization is most effective when across all touchpoints in sync with each other. With Growmatik, you can personalize not just your webpage content but your email campaigns and popups as well.

Save your server resources

Growmatik is more than just a WordPress plugin. It is an all-inclusive service that uses its own server resources to execute and operate your automations, meaning it won’t slow down your site’s speed performance.

Save Resources - Growmatik vs If-So


If-So offers a lifetime pricing mixed with an extra fee for any geolocated sessions above 1,000 per month. Alternatively, Growmatik offers a noticeably lower price point based on your usage.
You can use for up to 10,000 geolocated sessions with all of the features available for as low as $0!

Starting at $8/month for unlimited domains
$139 lifetime for 1 domain
$199 lifetime for 5 domains
$497 lifetime for 100 domains
Price for 10,000 sessions/month
(including geolocation)
$0 for unlimited domains
$139 + $5/month for 1 domain
$199 + $5/month for 5 domains
$497 + $5/month for 100 domains
Price for 30,000 sessions/month
(including geolocation)
$12/month for unlimited domains
$139 + $9/month for 1 domain
$199 + $9/month for 5 domains
$497 + $9/month for 100 domains
Price for 100,000 sessions/month
(including geolocation)
$36/month for unlimited domains
$139 + $25/month for 1 domain
$199 + $25/month for 5 domains
$497 + $25/month for 100 domains
Free plan
All features available
Only IP, Device and Date conditions available
Geolocation allowance in free plan
Up to 10,000 sessions/month
Up to 250 sessions/month
Subscriber management in free plan
Up to 2,000 subscribers
Not available
Email sending limit in free plan
Up to 15,000 emails/month
Not available

* All monthly prices are applicable when billed annually


Our platform is designed with a broad marketing and UX perspective and aims to – really – automate your marketing in an efficient way. All channels, all businesses and all products are covered.

Content Personalization

Automation building
IF this THEN that
Conditions and action
Content personalizer tool
Text based only (coding involved)
Code-free content personalization
Basic dynamic keywords
Advanced dynamic keywords
Dynamic product list insertion (recent, related, ID, category)
Abandoned products display
Dynamic blog list insertion (recent, related, ID, category)
Included server resources

Email Marketing

Send email action
Email builder
Built-in email delivery service
Email templates
Email white-labeling
Broadcast emails
Transactional Emails


Show popup action
Popup builder
Popup forms

Targeting & Segmentation

Targeting – Referral & geolocation
Targeting – Site activity
Targeting – User type
Guest, Leads, Customer
Guest, Users
Targeting – Shopping activity

Built-in Analytics & Attribution

Automation performance reports
Customer journey views
Code-free conversion tracking

Built-in CRM

Contact management
Contact custom attributes

Other Features

Coupon codes
Unlimited sites
All features available in all premium tiers
WordPress plugin
Chat support
Complimentary account setup

Do more with Growmatik

The real All-in-one

Growmatik is the only real omnichannel marketing automation tool that serves 3 channels – email, popup, website content – in one dashboard.

Growmatik vs Logic Hop - All in One

Built and tuned for WordPress

Growmatik is natively built for WordPress by WordPress veterans. It offers maximum compatibility with WooCommerce, all major plugins and page builders.

In-depth attribution & analytics

Growmatik gives you the need-to-know data about your automations that you can use to decide what to do next. Also with its powerful customer journey, you’ll have complete control over and insight into your website funnels.

Growmatik vs Logic Hop - Analytics & Attribution
Personalize your website - Growmatik vs If-So

Personalize your website

Popups - Growmatik vs If-So

Display highly-targeted popups

Automate Emails - Growmatik vs If-So

Automate email marketing

Premade Templates - Growmatik vs If-So

Pre-made email and popup templates

Segmentation - Growmatik vs If-So

Widest range of
segmentation criteria

Pricing - Growmatik vs If-So

Unrivaled pricing

Upgrade from a single-channel personalization tool to an omni-channel and all-in-one marketing platform.


This software comparison was last updated on August 31, 2020. If you have any suggested changes or notes, please email them to us.