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Automation - User Behavior Condition

Summary:

In this article, you’ll learn how to use the User Behavior condition in Growmatik. You can define rules based on a user’s behavior, such as their purchase habits, email activity, amount of time spent on your website, overall engagement or in-page behavior.


Current available behavioral conditions include the following:


Defining an away user as the condition:

  1. Click on the User Behavior condition.
  2. Select the Away option from the drop-down menu.
  3. Define the number of days before a user is considered as “away”.
    For example, setting 3 means that if a user has not been on your website for at least 3 days, then this condition will apply to them.
  4. Click on the Save button.

away user - user behavior condition

Defining in-page scroll as the condition:

  1. Click on the User Behavior condition.
  2. Select the Scroll option from the drop-down menu.
  3. Define the scroll percentage. This is the amount of scrolling the user does on the page before the condition is considered.
  4. Click on the Save button.
in-page scroll - user behavior condition

Defining user spent time as the condition:

  1. Click on the User Behavior condition.
  2. Select Spend Time from the drop-down menu.
  3. Define the number of Hours and Minutes needed in total before this condition gets triggered.
    For example, if you set this to 8 hours and 0 minutes, it means that the condition will be considered for users who spend a total of 8 hours on your website. This amount includes their total visit duration to your website within different sessions.
  4. Click on the Save button.
spent time - user behavior condition

Defining user cart abandonment as the condition:

  1. Click on the User Behavior condition.
  2. Select Abandoned Cart from the drop-down menu.
    This means that this condition will be considered for users who have added some products to their cart for a few days without finalizing their purchase to recover abandoned carts. The duration for the cart to be considered as abandoned is set to three days.
  3. Click on the Save button.
cart abandonment - User Behavior condition

Note: This option is only available in the Leads and Customers columns.


Defining a purchased product as the condition:

  1. Click on the User Behavior condition.
  2. Select Purchased from the drop-down menu.
  3. Click on Choose product and select a product from the drop-down list.
    The condition will be considered for the users who purchase the selected product.
  4. Click on the Save button.
purchased product - User Behavior condition

Note: This option is only available in the Customers column.


Defining the number of placed orders as the condition:

  1. Click on the User Behavior condition.
  2. Select Orders Placed from the drop-down menu.
  3. Define the Number of orders you want to target.
    For example, if you set it to 5, it means if a user who completed at least 5 purchases will be eligible for this rule.
  4. Click on the Save button.

Note: This option is only available in the Customers column.


Defining user sign up as the condition:

  1. Click on the User Behavior condition.
  2. Select Sign Up from the drop-down menu.
    This targets the visitors who register on your site.
  3. Click on the Save button.

Note: This option is only available in the Leads column.


Defining email open as the condition:

  1. Click on the User Behavior condition.
  2. Select Email Open from the drop-down menu.
  3. Select the specific email you want to track.
    The condition will be considered for users who open the selected email. Your selectable options are listed based on the created email rules.
  4. Click on the Save button.

Note: This option is only available in the Leads and Customers columns.


Defining email click as the condition:

  1. Click on the User Behavior condition.
  2. Select Email Click from the drop-down menu.
  3. Select the specific email you want to track.
    The condition will be considered for users who click on a link inside the selected email. Your selectable options are listed based on the created email rules.
  4. Click on the Save button.

Note: This option is only available in the Leads and Customers columns.

Personalize your marketing based on visitors' behavior