Automation Condition - User Behavior

Summary:

In this article, you’ll learn how to use the User Behavior condition in Growmatik. You can define rules based on a user’s behavior such as their purchase habits, frequency of spent time on your website, overall engagement or in-page behavior.

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Current available behavioral conditions include the following:

• Away
• Scroll
• Spend time 
• Abandoned Cart 
• Purchased
• Orders Placed
• Sign Up

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Defining an away user as the condition:

1. Click on the User Behavior condition.
2. Select the Away option from the drop-down menu.
3. Define the number of days before a user is considered as “away”.
   For example, setting 3 means that if a user has not been on your website for at least 3 days, then this condition will apply to them.
4. Click on the Save button.

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Defining in-page scroll as the condition:

1. Click on the User Behavior condition.
2. Select the Scroll option from the drop-down menu.
3. Define the scroll percentage. This is the amount of scrolling the user does on the page before the condition is considered.
4. Click on the Save button.

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Defining user spent time as the condition:

1. Click on the User Behavior condition.
2. Select Spend Time from the drop-down menu.
3. Define the number of Hours and Minutes needed in total before this condition gets triggered.
   For example, if you set this to 8 hours and 0 minutes, it means that the condition will be considered for users who spend a total of 8 hours on your website. This amount includes their total visit duration to your website within different sessions.
4. Click on the Save button.

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Defining user cart abandonment as the condition:

1. Click on the User Behavior condition.
2. Select Abandoned Cart from the drop-down menu.
   This means that this condition will be considered for users who have added some products to their cart for a few days without finalizing their purchase. The duration for the cart to be considered as abandoned is set to three days.
3. Click on the Save button.
   
   

Note: This option is only available in the Leads and Customers columns.

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Defining a purchased product as the condition:

1. Click on the User Behavior condition.
2. Select Purchased from the drop-down menu.
3. Click on Choose product and select a product from the drop-down list.
   The condition will be considered for the users who purchase the selected product.
4. Click on the Save button.
   
   

Note: This option is only available in the Customers column.

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Defining the number of placed orders as the condition:

1. Click on the User Behavior condition.
2. Select Orders Placed from the drop-down menu.
3. Define the Number of orders you want to target.
   For example, if you set it to 5, it means if a user who completed at least 5 purchases will be eligible for this rule.
4. Click on the Save button.
   
   

Note: This option is only available in the Customers column.

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Defining user sign up as the condition:

1. Click on the User Behavior condition.
2. Select Sign Up from the drop-down menu.
   This targets the visitors who register on your site.
3. Click on the Save button.
   
   

Note: This option is only available in the Leads column.