Skip to content
Growmatik - logic hop alternative - Jilt alternative
optimizely alternative

Looking for an alternative to Optimizely?

Far beyond simple dynamic text replacement. Super advanced targeting, modern code-free UX, omnichannel personalization. All for a much lower price.


How Growmatik outperforms Optimizely

Meet a ‘real visual’ personalizer

Simple content personalization is a thing of the past. Personalize your entire website with a visual personalizer by adding various elements like image, text, buttons, icons and video as well as dynamic elements such as products.

real visual personalizer - optimizely alternative
growmatik targeting and segmentation

Reach new heights in targeting and segmentation

Go beyond simple segmentation and targeting for just device type, referrer, and browser type. Make sophisticated segments and targeting based on more than 50 different attributes related to personal details, in-site activity, subscription channel, email activity and shopping behavior.

Precision-target based on shopping behavior

Shopping behavior might just be the most important criteria in personalizing your online shop. With Growmatik you can personalize your web pages based on shopping metrics such as purchase of specific products, total order count and more.

shopping behavior - optimizely alternative
Target audience via email activity growmatik

Target your audiences via their email activity

Personalize your web pages based on customer email activity including email subscription status, subscription method, number of opened or clicked emails and more!

Insert advanced dynamic keyword

Add up to 30 dynamic attributes including signup date, last purchase date, order number, total order count and more. 

Advanced Dynamic Keyword Insertion - logic hop alternative - If-So alternative - ActiveCampaign alternative - Groundhogg alternative - MailPoet alternative

Display abandoned cart items in your personalizations

Offer a reminder of the items left in the cart in your web pages and emails and tempt shoppers to return to complete a purchase.

Discover key funnels along your customer journey

Find out what works! Identify your website’s top-performing locations, landing pages, referral sources, subscription channels and products.

Discover key funnels along your customer journey
personalize website, popups and emails

Personalize not just webpages but also your popups and emails

Personalization is most effective when executed across all touchpoints in sync with each other. With Growmatik, you can target your personalizations not just in your webpage content but also your popups and email campaigns as well.

Pricing is not rocket science! Simple and way more affordable

You don’t have to connect to a sales team to get Growmatik pricing!

Growmatik prices also blow Optimizely’s prices out of the water. Optimizely pricing is dynamic based on users’ needs, but according to Capterra it starts from $50,000/year. No free trial and no free version is offered. You can use Growmatik for 0$ for up to 10,000 subscribers!

low cost alternative to optimizely

We were previously using lots of different products in order to achieve the same level of multi-channel marketing automation that Growmatik offers in a single, centralized solution.

WooCommerce marketing automation - Growmatik customer testimonial

Ashley Hollinworth

Director of Marketing and Advertising at Our Agency - UK


Optimizely plans are custom-made by their sales team to match a company’s needs, which isn’t the best option for small and medium businesses.
Growmatik offers a noticeably lower price point based on your usage. You can use it for up to 10,000 geolocated sessions with all of the features available for as low as $0!

Starting at $0/month
Starting at $50,000/year

* All monthly prices are applicable when billed annually


Our platform is designed with a broad marketing and UX perspective and aims to – really – automate your marketing in an efficient way. All channels, all businesses and all products are covered!

Content Personalization

Content personalizer tool
Code-free content personalization
Basic dynamic tags
Dynamic product list insertion (recent, related, ID, category)
Abandoned cart items display
Dynamic blog list insertion (recent, related, ID, category)
Advanced dynamic keywords
Included Server resources

Email Marketing

Send email action
Email builder
Built-in email delivery service
Email templates
Transactional emails
Broadcast emails
White-labeling emails


Show popup action
Popup builder
Popup forms

Targeting & Segmentation

Targeting – Referral & geolocation
Targeting – Site activity

Built-in Analytics & Attribution

Automation performance reports
Customer journey views
Code-free conversion tracking

Built-in CRM

Contact management
Contact custom attributes

Other Features

Coupon codes
WordPress plugin
Chat support
Complimentary account setup
Segmentation – Personal details
Targeting – Personal details
Cart abandonment automation
Segmentation – Referred source
Segmentation – Site Activity
Segmentation – Subscription & email activity
Segmentation – Shopping activity
Advanced filtering for segmentation
Cart abandonment automation
API access

Join 700+ businesses personalizing their webpages, emails and popups right from within Growmatik

site visits tracked and personalized
webpages personalized using Growmatik

Why Growmatik?

The real all-in-one

Growmatik is the only real omnichannel marketing automation tool that serves 3 channels – email, popup, website content – in one dashboard.

All in One - Groundhogg alternative

Integration with other marketing tools & plugins

Growmatik connects to all your favorite tools, major page builders to external lead generation tools. Use Growmatik’s public API to connect to your custom tools as well!

In-depth attribution & analytics

Growmatik gives you essential data on your automations that can help you decide what to do next. Plus, its powerful customer journey gives you complete control over and insight into your website funnels.

In-depth attribution & analytics growmatik
Personalize your website

Personalize your website


Display highly-targeted popups

Automate Emails

Automate email marketing

Premade Templates

Premade email and popup templates


Largest segmentation criteria


Unrivaled pricing

As featured on

WPMayor Logo - Growmatik

“I was quite impressed with Growmatik because of how easy it made it to access these types of powerful WooCommerce marketing automation.”

WPLift Logo - Growmatik

“If you want an easy way to get started with marketing automation on WooCommerce, definitely give Growmatik a look.”

WPNewsify Logo - Growmatik

“Incredibly useful tool for an online store! Try Growmatik for free now and you won’t need any other marketing tool ever again.”

Upgrade from a single-channel personalization tool to an omni-channel and all-in-one marketing platform.

Not sure if you can migrate? Let us do it for you

Need custom onboarding?
Jump on a call with our experts

This software comparison was last updated on June 24, 2021. If you have any suggested changes or notes, please email them to us.