Far beyond simple dynamic text replacement. Super advanced targeting, modern code-free UX, omnichannel personalization. All for a much lower price.
Or
Simple content personalization is a thing of the past. Personalize your entire website with a visual personalizer by adding various elements like image, text, buttons, icons and video as well as dynamic elements such as products.
Go beyond simple segmentation and targeting for just device type, referrer, and browser type. Make sophisticated segments and targeting based on more than 50 different attributes related to personal details, in-site activity, subscription channel, email activity and shopping behavior.
Shopping behavior might just be the most important criteria in personalizing your online shop. With Growmatik you can personalize your web pages based on shopping metrics such as purchase of specific products, total order count and more.
Personalize your web pages based on customer email activity including email subscription status, subscription method, number of opened or clicked emails and more!
Add up to 30 dynamic attributes including signup date, last purchase date, order number, total order count and more.
Offer a reminder of the items left in the cart in your web pages and emails and tempt shoppers to return to complete a purchase.
Find out what works! Identify your website’s top-performing locations, landing pages, referral sources, subscription channels and products.
Personalization is most effective when executed across all touchpoints in sync with each other. With Growmatik, you can target your personalizations not just in your webpage content but also your popups and email campaigns as well.
You don’t have to connect to a sales team to get Growmatik pricing!
Growmatik prices also blow Optimizely’s prices out of the water. Optimizely pricing is dynamic based on users’ needs, but according to Capterra it starts from $50,000/year. No free trial and no free version is offered. You can use Growmatik for 0$ for up to 10,000 subscribers!
We were previously using lots of different products in order to achieve the same level of multi-channel marketing automation that Growmatik offers in a single, centralized solution.
Ashley Hollinworth
Director of Marketing and Advertising at Our Agency - UK
Optimizely plans are custom-made by their sales team to match a company’s needs, which isn’t the best option for small and medium businesses.
Growmatik offers a noticeably lower price point based on your usage. You can use it for up to 10,000 geolocated sessions with all of the features available for as low as $0!
Growmatik | Optimizely | |
|---|---|---|
Pricing | Starting at $0/month | Starting at $50,000/year |
* All monthly prices are applicable when billed annually
Our platform is designed with a broad marketing and UX perspective and aims to – really – automate your marketing in an efficient way. All channels, all businesses and all products are covered!
Growmatik | Optimizely | |
|---|---|---|
Content personalizer tool | Visual | Visual |
Code-free content personalization | ✔ | ✔ |
Basic dynamic tags | ✔ | ✘ |
Dynamic product list insertion (recent, related, ID, category) | ✔ | ✔ |
Abandoned cart items display | ✔ | ✘ |
Dynamic blog list insertion (recent, related, ID, category) | ✔ | ✔ |
Advanced dynamic keywords | ✔ | ✘ |
Included Server resources | ✔ | ✔ |
Growmatik | Optimizely | |
|---|---|---|
Send email action | ✔ | ✘ |
Email builder | ✔ | ✘ |
Built-in email delivery service | ✔ | ✘ |
Email templates | ✔ | ✘ |
Transactional emails | ✔ | ✘ |
Broadcast emails | ✔ | ✘ |
White-labeling emails | ✔ | ✘ |
Growmatik | Optimizely | |
|---|---|---|
Show popup action | ✔ | ✘ |
Popup builder | ✔ | ✘ |
Popup forms | ✔ | ✘ |
Growmatik | Optimizely | |
|---|---|---|
Targeting – Referral & geolocation | ✔ | ✔ |
Targeting – Site activity | ✔ | ✔ |
Growmatik | Optimizely | |
|---|---|---|
Automation performance reports | ✔ | ✔ |
Customer journey views | ✔ | ✘ |
Code-free conversion tracking | ✔ | ✔ |
Growmatik | Optimizely | |
|---|---|---|
Contact management | ✔ | ✘ |
Contact custom attributes | ✔ | ✘ |
Growmatik | Optimizely | |
|---|---|---|
Coupon codes | ✔ | ✘ |
WordPress plugin | ✔ | ✘ |
Chat support | ✔ | ✘ |
Complimentary account setup | ✔ | ✘ |
Segmentation – Personal details
| ✔ | ✔ |
Targeting – Personal details
| ✔ | Limited |
Cart abandonment automation
| ✔ | ✘ |
Segmentation – Referred source | ✔ | ✔ |
Segmentation – Site Activity
| ✔ | ✔ |
Segmentation – Subscription & email activity
| ✔ | ✘ |
Segmentation – Shopping activity
| ✔ | ✘ |
Advanced filtering for segmentation
| ✔ | ✔ |
Cart abandonment automation
| ✔ | ✘ |
API access
| ✔ | ✔ |
Webhooks
| ✔ | ✔ |
Join 700+ businesses personalizing their webpages, emails and popups right from within Growmatik
Growmatik is the only real omnichannel marketing automation tool that serves 3 channels – email, popup, website content – in one dashboard.
Growmatik connects to all your favorite tools, major page builders to external lead generation tools. Use Growmatik’s public API to connect to your custom tools as well!
Growmatik gives you essential data on your automations that can help you decide what to do next. Plus, its powerful customer journey gives you complete control over and insight into your website funnels.
Personalize your website
Display highly-targeted popups
Automate email marketing
Premade email and popup templates
Largest segmentation criteria
Unrivaled pricing
“I was quite impressed with Growmatik because of how easy it made it to access these types of powerful WooCommerce marketing automation.”
“If you want an easy way to get started with marketing automation on WooCommerce, definitely give Growmatik a look.”
“Incredibly useful tool for an online store! Try Growmatik for free now and you won’t need any other marketing tool ever again.”
👉 Use the coupon OptimizelyToGrowmatik to enjoy 100% off for 3 months when migrating from Optimizely to Growmatik 👈
This software comparison was last updated on June 24, 2021. If you have any suggested changes or notes, please email them to us.