Say hi to all-in-one, multi-channel automation experience.
Or
Communicate with your customers not only via email but also via personalized website experience for each segment. Growmatik is a multi-channel marketing tool that allows you to send emails, display popups and personalize your website all within a single platform.
Growmatik blows away Groundhogg’s prices. For starters, Growmatik does not charge for SMTP email integrations and subscriptions separately, which saves a ton. Check out the pricing table for more info.
The only variable across Growmatik plans if the size of audience and number of automations and unlike Groundhogg, all other features are available for all plans.
Email delivery is built into Growmatik as a core feature so you won’t need to separately connect and pay to SMTP email services such as SendGrid to send emails.
We don’t charge you based on the number of connected sites. Connect as many sites to Growmatik as you want regardless of your plan.
Engage with your users better with a personalized list of products and blog posts in your email based on their behavior and interests.
It’s a touch of magic! Enhance your cart abandoner follow-up emails by showing the abandoned items right inside your emails.
Use as many as 30 dynamic attributes including personal details, in-site activity and shopping details. For example:
- {{Name}}
- {{Location}}
- {{Sign-Up Date}}
- {{Total Spent Time}}
- {{Number of Opened Emails}}
- {{Last Purchased Item and Date}}
- {{Number of Orders}}
and many more.
Go beyond simple segmentation and make sophisticated segments based on more than 50 different attributes related to personal details, referral source, in-site activity, referral channel, email activity and shopping behavior.
Behavioral actions like shopping activity is one of the most important targeting methods. With Growmatik, you can target your customers with their very own shopping behavior such as purchased items and categories, purchase date, top purchased items, number and value of orders, abandoned carts, number of orders with coupons and a lot more.
Target your audience based on their email activity including email subscription status, subscription method, number of opened or clicked emails and more!
Use the power of RFM Score filter to smartly filter customers based on their recency, frequency and monetary values based on their lifetime engagement and loyalty to your store and target them with relevant campaigns.
It has never been so easy to personalize your emails beyond the old WordPress backend. Just drag-and-drop any kind of element you want within your emails in a few simple clicks.
Get started with more than 15 customizable email templates for different purposes to design eye-catching emails in no time at all. Unlike Groundhogg, you don’t need to pay for them separately.
It’s exactly what we want to be doing for clients! The nearest thing I can think of in the tools I have used is OmniConvert, which has a completely unattainable pricing structure.
Paul Lacey
Co-host in This Week in WordPress podcast - UK
The “pay for the foundation and then pay extra for extensions and tools” does not apply for Growmatik. In Growmatik, all tools are included in all plans and you will be charged based on your usage not the features you use.
Growmatik | Groundhogg | |
|---|---|---|
Per-site pricing | $49/mo for unlimited sites. We charge only based on usage not number of sites. | $20/mo for 1 site $30/mo for 3 sites $40/mo for 5 sites $80/mo for 25 sites |
SMTP feature unlock | $0 Email sending is included in all plans by default. | $79 for 1 site $139 for 2-5 sites $239 for unlimited sites |
Unlimited emails for 10,000 marketing audience* with Email validation | $49/mo for unlimited sites | $80/mo for maximum 25 sites + $239/mo for SMTP feature unlock + $89.95/mo for 200K emails/mo to third-party SMTP service (SendGrid) = $409/mo |
Unlimited emails for 25,000 marketing audience* with Email validation | $99/mo for unlimited sites | $80/mo for maximum 25 sites + $239/mo for SMTP feature unlock + $89.95/mo for 200K emails/mo to third-party SMTP service (SendGrid) = $409/mo |
Unlimited emails for 100,000 marketing audience* with Email validation | $299/month for unlimited sites | $80/mo for maximum 25 sites + $239/mo for SMTP feature unlock + $89.95/mo for 200K emails/mo to third-party SMTP service (SendGrid) = $409/mo |
Our platform is designed with a broad marketing and UX perspective in mind and aims to -actually- automate your marketing in an efficient way. All channels, all businesses and all products are covered!
Growmatik | Groundhogg | |
|---|---|---|
Built-in email delivery service | ✔ | ✘ |
Dynamic product list insertion | ✔ | Needs Woocommerce Integration add-on, which is $99 for a single site |
Abandoned cart items display | ✔ | Needs WooCommerce Integration add-on that is $99 for a single site |
Personalized blog list insertion | ✔ | ✘ |
Send email action | ✔ | ✔ |
Visual email builder | ✔ (advanced) | ✔ (basic) (not available in free plan) |
Email templates | ✔ (It’s free and and also available for unlimited sites) | Available after purchasing the Advanced Features extension ($99 for a single site) |
Transactional emails | ✔ | ✔ |
Broadcast emails | ✔ | ✔ |
White-label emails | ✔ | ✔ |
Growmatik | Groundhogg | |
|---|---|---|
Content personalizer tool | ✔ | ✘ |
Code-free content personalization | ✔ | ✘ |
Dynamic product list insertion | ✔ | ✘ |
Abandoned cart items display | ✔ | ✘ |
Personalized blog list insertion | ✔ | ✘ |
Advanced dynamic tags | ✔ (Advanced) | ✘ |
Included Server resources | ✔ | ✘ |
Unlimited data storage | ✔(until deactivation of account) | ✘ |
Growmatik | Groundhogg | |
|---|---|---|
Built-in sign-up forms | ✔ | Only via shortcodes |
Show popup action | ✔ | ✘ |
Popup builder | ✔ | ✘ |
Popup forms | ✔ | ✘ |
Show page action | ✔ | ✘ |
Growmatik | Groundhogg | |
|---|---|---|
Targeting – Referral & geolocation | ✔ | ✘ |
Targeting – Personal details | ✔ | ✘ |
Targeting – Email & subscription activity | ✔ | ✘ |
Targeting – Site Activity | ✔ | Very limited |
Targeting – Shopping activity | ✔ | ✘ |
Targeting – Conditional logics | ✔ IF this THEN that (free for unlimited sites) | Uses tags and custom meta data (needs an extension, which is $259 for unlimited sites) |
Segmentation – RFM | ✔ | ✘ |
Segmentation – personal details | ✔ | ✘ (just using tags for segmentation) |
Segmentation – Referred source | ✔ | ✘ |
Segmentation – Site Activity | ✔ | ✘ |
Segmentation – Subscription & email activity | ✔ | ✘ |
Segmentation – Shopping activity | ✔ | ✘ |
Segmentation – Shopping activity | ✔ | ✘ |
Advanced premade segments | ✔ | ✘ |
Growmatik | Groundhogg | |
|---|---|---|
Automation performance reports | ✔ | ✔ |
Code-free conversion tracking | ✔ | ✔ |
Conversion rate reports | ✔ | ✘ |
Revenue reports | ✔ | ✘ |
Average order value report | ✔ | ✘ |
Order frequency report | ✔ | ✘ |
Repeated customer purchase report | ✔ | ✘ |
Product performance (revenue and quantity sold) | ✔ | ✘ |
Returning leads and customers report | ✔ | ✘ |
Measure conversions for every referral source
| ✔ | ✘ |
Growmatik | Groundhogg | |
|---|---|---|
Contact management | ✔ | ✔ |
Contact lists | ✔ | ✔ |
Contact custom attributes | ✔ | ✔ |
Contacts tagging | ✔ | ✔ |
Growmatik | Groundhogg | |
|---|---|---|
Cart abandonment automation | ✔ | Needs one of the e-commerce extensions, each of which is $99 for a single site. |
Automation for guests | ✔ | ✘ |
Personalization for referral source | ✔ | ✘ |
Unlimited sites | ✔ | ✘ |
All features available in all premium tiers | ✔ | ✘ |
Single WordPress plugin | ✔ | ✘ |
Automation performance reports | ✔ | ✔ |
Automation building | IF this THEN that | Building funnels |
Coupon codes | ✔ (no need for an extension and is free for unlimited sites) | Using Replacement Codes plugin, which is $39 for a single site) |
Chat Support | ✔ Included in both free and paid plans | Needs the Awesome Support extension, which is $99 for 1 site + at least $149/year |
Complimentary account setup | ✔ | ✘ |
API access (RESTful API) | ✔ | ✔ |
This software comparison was last updated on April 1, 2022. If you have any suggested changes or notes, please email them to us.
Join 700+ businesses personalizing their webpages, emails and popups right from within Growmatik
Growmatik is the only real omnichannel marketing automation tool that serves 3 channels: email, popup and website content in one dashboard.
Growmatik is natively built for WordPress by WordPress veterans. It offers maximum compatibility with WooCommerce, all major plugins and page builders.
Get actionable analytics about your website. Track the performance of every marketing campaign. Get immediate insights into customer behavior.
Personalize your website
Display highly-targeted popups
Automate email marketing
Premade email and popup templates
Largest segmentation criteria
“I was quite impressed with Growmatik because of how easy it made it to access these types of powerful WooCommerce marketing automation.”
“If you want an easy way to get started with marketing automation on WooCommerce, definitely give Growmatik a look.”
“Incredibly useful tool for an online store! Try Growmatik for free now and you won’t need any other marketing tool ever again.”
Say hi to a unified and multi-channel Groundhogg alternative
✅ 1on1 Zoom calls
✅ Help migrate your marketing stack
✅ Answer your questions
✅ Import your contacts
✅ Help build your campaigns