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Month: December 2020

How to recover abandoned carts with a multi-channel follow-up approach

The majority of online shoppers abandon their carts without making a purchase. In this article we'll discuss why it happens and how to go about recovering abandoned carts by using a multi-channel follow up approach with some practical examples.

How to identify and restore inactive customers using RFM segmentation

Who are your inactive customers? How can you recognize if they are going to leave? Is it possible to keep them? In this article we'll show how to identify and keep them with real world examples using RFM segmentation.

How to find and keep your best customers using RFM segmentation

Who are your best customers? How do you define them? What should you do about them? In this article we'll explain how to use RFM segmentation to identify your best customers and show you practical ways to get them to continue buying.